Always further, always higher, always stronger: the new WOOW collection promises to coach you and help you exceed your limits! If life is a competition of style, the designers of the French brand have definitely brought their A-game with optical and sunglass styles that pay homage to your (future) achievements and everyday victories, big or small. Yes, at WOOW, the flame of joy and the sharing, creative spirit of the Paris 2024 Summer Olympics still burns bright!
Step onto the podium and proudly showcase your colors, attitude, and talents. Overcome every obstacle and unleash the winner within by teaming up with your WOOW!
KEEP GOING
SUPER FIT 2KEEP GOING empowers you to stay determined and stylish. Featuring a distinct temple design and a balance between boldness and delicacy, these frames are for those who push their limits.
KICK OFF
KICK OFFThe bold KICK OFF concept stands out with thick, vintage-inspired lines made of ingenious biomaterials. The color palette is inspired by American or British university sports, offering a chic yet sporty look.
TEAM SPIRIT
TEAMSPIRIT2TEAM SPIRIT brings style and collaboration together. Featuring a dynamic chain-inspired temple and vibrant bridge design, these glasses represent connection and harmony.
SUPER FIT
SUPER FIT 2A dream silhouette, perfectly balanced shapes… SUPER FIT is like the little black dress that always fits like a glove – as comfortable as it is daring and elegant. With an oversized acetate front, a subtle galvanic outline adding sophistication, and thin temples… These iconic sunglasses are designed to make you feel great in your own skin!
About WOOW
Who doesn’t like to have fun? That’s what the folks at WOOW asked ourselves in our Paris studio back in 2011 when they founded WOOW—an eyewear brand with a vision to transform the every day into a celebration of joy. Ambitious? Indeed.
Every piece of eyewear represents WOOW’s strive to capture the essence of creativity and fun. You’ll see it in their choice of materials, vibrant colors, unique patterns, and much more. You will see it in the speech bubbles in the temples. Wear your joy and feel its power. You won’t regret it.
About Design Eyewear Group
Design Eyewear Group develops and markets iconic eyewear brands, which have been sold worldwide by premium opticians for more than 50 years. Exceptional design defines Design Eyewear Group’s portfolio of dynamic brands which are inspired by art, innovation, and trend while delivering exceptional value. Headquartered in Aarhus, Denmark, the company has local offices in Paris, San Francisco, Bilbao, and London.
