Welcome to London — where the raw, artistic energy of the East meets the sophisticated, timeless elegance of the West. William Morris is born from this dynamic interplay, crafting eyewear that embodies the city’s dual character.
BARBICAN
BARBICANCreative and sleek the Barbican was designed and inspired by the Barbican Estate, which was built and inspired by the Bauhaus design where form follows function and less is more. The style is characterized by a lack of ornament and a focus on clean lines. This concept comes with 3 lamination colors on the eyebrow through to an acetate temple in solid and bold colorways.
HOXTON
HOXTONVibrant Hoxton is home to indie art galleries and cool bars, with trendy global eateries surrounding the green space of Hoxton Square. The Hoxton is an easy, commercial yet vibrant on the inside extraordinary eyewear design in 2 strong metal styles. It makes you feel comfortable, but also makes you special and different from yesterday.
PUTNEY
PUTNEYThe highly sought-after area located on the River Thames, Putney is an affluent area perfect for the Black Label enthusiast. Strong, clean, and sophisticated, from round to square these two new additional commercial shapes combine meticulous attention to detail with our distinctive new temple plate branding.
WESTWAY
WESTWAYThe quiet, leafy stunning suburb of west London the Westway. Bold, striking, and powerful – this concept offers both pilot and square-styled frames with our new Westway model family. Equipped with all the bold and bespoke metal pieces that upgrade the Black Label collection.
About William Morris London
Born to be British and forever loyal to our customers, William Morris London takes pride in our worldwide distinctive fashion brand. Taking pleasure in designing our frames in the heart of London with the optician’s desires at the forefront of our mind.
About Design Eyewear Group
Design Eyewear Group develops and markets iconic eyewear brands, which have been sold worldwide by premium opticians for more than 50 years. Exceptional design defines Design Eyewear Group’s portfolio of dynamic brands which are inspired by art, innovation, and trend while delivering exceptional value. Headquartered in Aarhus, Denmark, the company has local offices in Paris, San Francisco, Bilbao, and London.
