Step into the sun-soaked attract of FYSH Eyewear’s newest marketing campaign and embark on a visible odyssey the place vibrant hues meet luxurious. Shot by famend trend photographer Yu Tsai, each {photograph} encapsulates the ethereal essence of a Palm Spring escape. Impressed by the glamour and appeal of the 60s and 70s, the marketing campaign unfolds as a mesmerizing journey right into a classic poolside oasis. On this ode to a bygone period, opulence meets nostalgia in a vibrant symphony of colours, the place every body transcends being a mere accent. Exuding a fusion of refined magnificence and carefree whimsy, the marketing campaign is a testomony to the stylish and assured FYSH girl.
As captured by the Palm Springs ethos, the 2024 optical and solar collections make a daring assertion, permitting the FYSH girl to embrace her distinctive model with confidence and aptitude. From classic glamour to effortlessly stylish classics, the gathering showcases on-trend designs with meticulous detailing that embodies the core values of the FYSH model.
About WestGroupe
Established in 1961, WestGroupe is family-operated with over 60 years of business perception. Their mission is to supply distinctive and superior high quality eyewear for the fashion-focused client. WestGroupe is pushed by a dedication to wonderful customer support and distinctive merchandise.
WestGroupe is devoted to defining future requirements within the optical business by growing, creating, and supporting modern services and products that permit our clients to succeed. WestGroupe presents a premium collection of worldwide manufacturers in over 40 nations, together with FYSH, KLiiK denmark, EVATIK, Superflex®, and OTP.