WEB EYEWEAR is thrilled to announce its latest communication campaign, FRAMING LIGHT, a project that seeks to transcend traditional eyewear marketing by capturing the brand’s core values through the artistic lens of a curated range of Italian photographers.
image by CAMILLA FERRARIThe campaign, under the creative direction of BRVTO Creative Agency, metaphorically and literally frames visual moments reflecting WEB EYEWEAR’s core values of Gusto, Transparency, and Quiet Luxury.
image by STEFANO GUINDANIFive talented photographers have been tasked with interpreting these values, transforming them into compelling visual narratives. Delivering beyond product or campaign photography, their body of work aims to evoke emotion, tell stories, and inspire viewers to see the world of WEB EYEWEAR through a new lens.
image by GAIA BONANOMICulminating in a collective photographic private exhibition in Milan, the campaign will showcase the highlights of each photographer’s vision.
image by CAMILLA FERRARIWEB EYEWEAR invites you to experience a captivating blend of style and substance, where fashion meets art in a celebration of visual storytelling.
The photographers are:
GAIA BONANOMI
Gaia Bonanomi’s photography is a powerful tool for self-discovery and connection with others. Through her lens, she celebrates the uniqueness of each individual, emphasising themes such as women empowerment, diversity, cultural heritage, and the vital connection with Mother Earth. Within the fashion spectrum, Gaia Bonanomi’s eye goes beyond clothing to capture strong yet genuine identities. Her images resonate with raw, unfiltered emotions, resulting
STEFANO GUINDANI
Stefano Guindani is a photographer and author of international success. Multifaceted, curious, tireless, he immediately showed his ability to look beyond scope, experimenting with very different photographic techniques and genres. After spending most of his career photographing world-famous dancers, models and celebrities, he now dedicates much of his time to reportages in the most remote corners of the planet.
CAMILLA FERRARI
Camilla Ferrari is a Milan-based visual artist working with images and video. Her work blends still and moving imagery to explore the ambiguity of perception, the coexistence of dream and reality, the eloquence of silence, and the poetry found in everyday life.
NICOLÒ PARSENZIANI
Nicolò Parsenziani is a distinguished photographer known for his innovative fashion and lifestyle imagery. His portfolio features vibrant and evocative visuals, seamlessly blending modern aesthetics with natural beauty and ranges from intimate portraits to expansive outdoor shots, consistently evoking emotion and storytelling. Nicolò Parsenziani’s keen eye for detail and creative use of lighting and texture have solidified his reputation in contemporary photography.
GIULIA MANTOVANI
Giulia Mantovani’s clean aesthetics and distinguished palette characterise her work. Notwithstanding a strong fashion editorial background, she insists in finding ways to use photography as a means of visual communication capable of conveying a wider range of emotions.
About WEB EYEWEAR
WEB EYEWEAR is a distinguished eyewear brand that combines Italian elegance with timeless design. With a focus on delivering eyewear that serves as symbols of individuality and personal style, WEB EYEWEAR stands as a testament to quality and design, guided by a unique eyewear vision.
About Marcolin
Marcolin is a worldwide leading group in the eyewear industry founded in 1961 in the heart of the Veneto district, Italy. It stands out for its unique ability to combine craftsmanship with advanced technologies through the constant pursuit of excellence and continuous innovation. The portfolio includes house brands (WEB EYEWEAR, ic! berlin), as well as licensed brands: TOM FORD, Guess, adidas Sport, adidas Originals, Max Mara, Zegna, GCDS, MAX&Co., MCM, Tod’s, Pucci, BMW, Kenneth Cole, Timberland, GANT, Harley-Davidson, Marciano, and Skechers. Through its own direct network and global partners, Marcolin distributes its products in more than 125 countries.
