Transitions Optical has launched a new consumer media campaign to promote Transitions® GEN S™ lenses directly to prescription eyeglass wearers to boost awareness and connect them with Transitions qualified eyecare locations. The campaign will drive potential buyers to the “Where to Buy Transitions” online locator on Transitions.com.
Eyecare professionals and practices interested in benefiting from the campaign can learn more at TransitionsPRO.com/WhatsHot.
The campaign will reach 30 million potential customers through a mix of TV and digital advertisements, including during the NFL opening game with the defending champion Kansas City Chiefs against the Baltimore Ravens. The campaign will be seen on the most popular streaming networks—Amazon, Hulu, Spotify, and YouTube—and on electronic billboards and screens in bus shelters, subway stations, and rideshares. Premium online partnerships with high-profile magazines such as ELLE, Cosmopolitan, Harper’s Bazaar, Town & Country, Esquire, Women’s Health, Men’s Health, Runner’s World, and Car and Driver, will connect the brand with consumers who have a passion for style and outdoor adventures. Appearing on TVs in over 70 major airports and in hotels across the country, the campaign will reach on the go consumers.
“The targeted consumer media campaign will reach eyeglass customers wherever they are, so they know about, and ask about Transitions GEN S lenses,” said Rose Harris, senior director, of North America Marketing, Transitions Optical. “Driving consumers to our online locator of certified providers will help potential buyers connect with eyecare professionals who have the most knowledge about our new Transitions GEN S lenses.”
About the Transitions® Brand
Transitions® eyeglass lenses and shields set new standards of advanced performance to provide ever-increasing visual comfort and always block 100% of UVA and UVB rays. Product leadership, consumer focus, and operational excellence have made the Transitions® brand one of the most recognized consumer brands in optics. For more information about Transitions® Light Intelligent Lenses™, visit Transitions.com or TransitionsPRO.com.
