Tag: opinion
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Maximizing Your Trade Show Experience
Summer vacations and European holidays are still in full swing in many places around the world across the northern hemisphere, and...
Overcoming Self-Doubt in the Ever-Evolving Eye-Care Industry
In the fast-paced and constantly evolving field of eye care, professionals are often faced with the challenge of staying ahead of...
Fixed vs. Variable Corridor Design
When selecting progressive lenses for your customer, you have the choice between fixed and variable corridor designs. Each design has its...
Getting The Adapt Right | The Optical Journal
Selling and discussing progressive lenses with customers who have had a history of being non-adapt or had a poor experience with...
Navigating True Sustainability in the Optical Industry: Beyond Greenwashing
When I visit optical stores, one question that I often get is how to tell if a brand is really sustainable...