Tag: marketing
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SILMO 2024…SUPERB | The Optical Journal
It seems to happen more often than any of us would like. For the second straight year, I had to choose...
MOVITRA Fearless Innovators Campaign – Autumn/Winter 2024/25
Fearless Innovators, the new Autumn/Winter 2024/25 campaign from the Italian brand MOVITRA, underscores the raison d’être of the high-tech, Italian luxury...
Transitions Promotes New Transitions® GEN S™ Lenses to Consumers
Transitions Optical has launched a new consumer media campaign to promote Transitions® GEN S™ lenses directly to prescription eyeglass wearers to...
Gear Up For VisionPlus EXPO Dubai 2024
Get ready for an immersive experience in innovation and technology, a platform to connect with global competitors in the vibrant eyewear...
GIGI STUDIOS FW 24/25 Campaign – ‘Good Luck’
The GIGI STUDIOS FW24/25 campaign “Good Luck” invites us to reflect on the concept of luck as a true enigma and...