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Rolf Presents New Spring/Summer 25 Collection

Date:


woman wearing Rolf RAIS | substance collection

At opti in Munich tomorrow, Rolf will be presenting the new Spring/Summer 2025 collection and will be joining Milan-based Mido next weekend for the second round of trade fair highlights. The collection will include new and sophisticated models from the Substance Collection, new bean eyewear for kids, sunglasses with stylish inlays from the Mount Collection, and new products in wood and stone.

RAIS | substance collection
RAIS | substance collection The wave-shaped bevel above the eyes gives the model the right twist. The perfect blend of delicate flow and striking personality.

Fresh colors | Bold shapes

ARAR | substance mount sun
ARAR | substance mount sun The bold frame with a double bridge and the generous shape give ARAR its masculine character, which is guaranteed not to be overlooked.

The Spring/Summer collection surprises with striking, graphic details, stylish inlays for sunglasses, and an unexpected pop of color in keeping with the title See and be Seen. The new models don’t just help you see – they also make you look good!

man wearing Rolf Phillip ARAR sunglassesman wearing Rolf Phillip ARAR sunglasses

 

Rolf at opti  C2.470

Rolf at MIDO Pavilion 6 Booth AY43

 

About Rolf

Rolf is nature, innovation, and spirit. And a love of nature. This is where the raw materials come from that are shaped by creative hands into timeless designs. Behind Rolf is a family and a great team that creates eyewear that inspires people with a lot of emotion and unconventional methods. On Planet Rolf, new ideas are developed every day. And a handful of them are already making countless wearers happy.

With every pair of glasses sold, Rolf wants to change the world a little bit – and contribute to making regionality, transparency and humanity more visible and inspiring. All Rolf eyewear is designed, developed and handcrafted in Weißenbach, Austria, and shipped to more than 50 countries around the world. Wooden glasses, stone glasses, bean glasses – sustainable by nature.

Rolf. Naturally handmade.

NW77th Eyewear - The Optical Journal

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