read on, the Swiss reading glasses design company at the forefront of eyewear innovation, has appointed a new distribution partner for ‘read on light’ reading glasses in Switzerland and Austria, to advance market growth and expansion in Europe. Prolens AG, who will sell ‘read on light’ directly to Swiss and Austrian (via Bilosa) customers, are Switzerland’s premier supplier for opticians and ophthalmologists with the largest selection of contact lenses, eye care products and accessories.
As a result of the partnership with Prolens AG, read on now has a warehouse in Europe in addition to those in Switzerland and the USA, enabling it to supply its customers faster and more cost-effectively.
“This is a significant step forward for our new product, ‘read on light’ following the launch earlier in the year,” says Sandra Kaufmann, Co-Founder of read on. “Prolens AG are experts in their field in Switzerland and Austria, offering a carefully selected, high-quality product portfolio in which ‘read on light’ will be a perfect addition. We are delighted that our first partner in Europe is one of such high caliber, with decades of experience and know-how.”
In a statement about the agreement, Marc Streit, Director, Sales & Marketing, Prolens AG explained: “The innovative product from read on perfectly matches the quality requirements of our customers. The reading glasses not only look great, they also combine functionality, design, and Swiss style in a unique way. We are delighted to offer ‘read on light’ reading glasses to our customers in the Swiss and Austrian markets.”
read on plans to appoint further partners in other key markets in Europe in the next 8-12 months.
About read on
Designed by Zurich-based industrial designer Sandra Kaufmann and artist Monika Fink, read on eyewear merges a striking design language with clever detail solutions, high-quality Swiss materials and a sophisticated color palette, chic accessories, and integrated iPhone cases. The perfect balance between functionality and aesthetics makes read on a must-have that fascinates the whole world.
About Prolens AG
Prolens, the Swiss supplier for opticians, optometrists, and ophthalmologists offers the largest range of contact lenses, care products, accessories, and everything you need for dry eye.
