Prodesign – The Essence of Danish Deisgn

Step into a new season of design mastery with Prodesign’s 2025 collection—a showcase of craftsmanship, innovative materials, and bold aesthetics tailored for everyone who appreciates quality in every detail. This year, Prodesign’s collection redefines classic styles with new shapes, unique materials, and thoughtfully engineered details, all crafted to enhance personality and comfort — across generations.

CARVE

With CARVE, Prodesign presents an innovative male and unisex acetate concept that celebrates the art of craftsmanship. Made with custom, two-layered acetates, CARVE reveals rich transparent color gradations through precise milling on the front and temples. Each angle highlights intricate details, including the 45-degree cut where the front meets the temple, adding a sophisticated touch to this unique design.

GROOVE

GROOVE brings versatility to the Prodesign collection with its 2-in-1 design that allows you to add or remove a plastic rim for personalized style. Crafted from stainless steel, this essential frame features a specially designed groove to secure the thin rim, blending functionality with an understated aesthetic. GROOVE combines classic structure with a modern twist. The rounded acetate temple tips add comfort and enhance the slim, sophisticated appearance of the frame, whether with or without the rim.

MECH

A modern marvel, MECH combines custom acetate with Prodesign’s innovative no-screw hinge. MECH’s design is a study in streamlined mechanics. With colored wire cores visible through transparent acetates, and signature Prodesign dots on the hinge, MECH exudes a technical, raw elegance that speaks to Danish design’s blend of beauty and functionality.

THIN

Sleek and minimal, THIN adds a new oval shape to Prodesign’s thin acetate series. THIN offers subtle character with a modern twist. Available in six refined colors—from matte black and demi blue to smoked crystal — THIN captures Danish heritage with an effortlessly chic design that exudes timeless style.

About Prodesign Denmark

Everyone deserves access to high-quality eyewear. To Prodesign, great eyewear is designed inside and out — so that’s what they have done since 1973. Prodesign’s philosophy is rooted in the rich tradition of Danish craftsmanship, where each frame stands out for its clean lines, minimalistic style, and intelligent construction. Prodesign’s collection is as diverse as its customers, across generations and fashion preferences. Here, you’ll find a broad representation of the classics, the icons, the safe choices, the progressive details, the bold options, the essentials, along with the refined details.

About Design Eyewear Group

Design Eyewear Group develops and markets iconic eyewear brands, which have been sold worldwide by premium opticians for more than 50 years. Exceptional design defines Design Eyewear Group’s portfolio of dynamic brands which are inspired by art, innovation, and trend while delivering exceptional value. Headquartered in Aarhus, Denmark, the company has local offices in Paris, San Francisco, Bilbao, and London.