Piping Rock Health Products (Bohemia, NY), a family-owned vitamin and nutritional supplement company, announced the acquisition of four iconic natural health and wellness brands, Natural Vitality, NeoCell, Rainbow Light and Renew Life.
These brands were previously owned by The Clorox Company (Oakland, CA) until they were sold to Piping Rock in 2024. Piping Rock is revitalizing these brands and returning them to their authentic routes in the natural health and wellness sector.
According to Piping Rock, each brand has been a trusted name in the natural sector for decades and is dedicated to building upon their rich legacies:
- Natural Vitality was founded in 1982 and is known for its flagship product, Calm, which quickly revolutionized the supplement industry, becoming the No. 1 magnesium powder brand.**
- NeoCell is the No. 1 collagen tablet brand and is dedicated to unlocking the transformative benefits of collagen and essential nutrients to promote healthy hair, skin, nails, joints and overall wellness.*
- Rainbow Light has been a pioneer in the world of nutritional supplements providing high-quality, food-based and science-backed products since 1981.
- Renew Life was started in 1997 and is one of the most trusted brands for digestive health and probiotic supplements.
“Founded in 2011 by father and son Scott and Michael Rudolph, Piping Rock draws on the legacy and pioneering spirit of Scott’s father, Arthur Rudolph, who established his first supplement company in the 1960s,” Piping Rock said. “Drawing on decades of experience, Piping Rock will use the synergy of the four newly acquired brands to form a more well-rounded offering to retailers and consumers. The company will use its vast industry expertise and passion for wellness to rejuvenate the acquired brands for the customers who love them.”
*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.
**In all time periods Nielsen xAOC L13W, L26W, and L52W ending 10/05/24.
For more information, visit www.pipingrock.com, www.naturalvitality.com, www.neocell.com, www.rainbowlight.comand www.renewlife.com.
