NOW Well being Group (Bloomingdale, IL) launched 20 new product sizes which can be solely obtainable on the market in brick and mortar shops.
“The thought originated with the Unbiased Pure Meals Retailers Affiliation (INFRA) as one thing that might assist these shops, which very a lot appeals to NOW,” stated Dan Richard, vice chairman of world gross sales and advertising and marketing at NOW. “So far as we all know, NOW is the one firm providing SKUs which can be completely bought in bodily shops.”
The chosen merchandise embrace a lot of NOW’s top-sellers, comparable to 5HTP, CoQ10, probiotics and vitamin D. The shop-only sizes are in between the small and enormous portions of the bottles often bought, the corporate stated.
Based on the corporate, the brand new SKUs carry an “In Retailer Solely” emblem on the entrance of the label and NOW’s achievement system is coded to dam prospects with on-line shops from with the ability to organize them.
NOW has been in enterprise for 55 years and has an extended historical past of supporting impartial retailers comparable to in-store merchandising supplies and schooling classes for employees, the corporate acknowledged. NOW resisted promoting its merchandise on Amazon and different on-line platforms till shopper demand grew to become too excessive, the corporate stated.
“That is our newest effort to assist bodily impartial and pure chain shops and we hope to develop the variety of merchandise provided if this system does properly,” Richard stated.
For extra data, go to NOW’s web site.
