New Chapter (Brattleboro, VT) announced its first Upcycled Certified products including its entire Wholemega Wild Alaskan Salmon Fish Oil line.
The Upcycled Certified mark identifies products that have full nutritional value but would have otherwise been discarded for various reasons, the company said. Using these surplus foods to create new, high-quality items reduces food waste and promotes sustainable practices, both of which are at the core of New Chapter’s brand.
New Chapter previously obtained Organic Certifications on multivitamins in 2005, enrolled products in the Non-GMO Project Verification program in 2010 and became a Certified B corporation in 2014.
According to the company, all New Chapter wild Alaskan salmon oils are sourced from Certified Responsible Alaskan fisheries. They are fresh-pressed from nutrient-rich salmon trim that has already been caught and filleted for restaurants and fine grocers but would have gone unused despite wide-ranging health benefits.
Fish oil supports heart, joint, brain, eye and skin health and is clinically proven to improve omega-3 index, retain healthy triglyceride levels and promote other healthy heart markers, the company said.
“We are incredibly proud to be among the first vitamin brands to achieve Upcycled Certification. Our commitment to sustainably harvested salmon has been a guiding principle since we began selling our Wholemega line in 2009, ensuring that not a single extra fish is caught in the process. The Upcycled Certification reaffirms our mission to harness the Earth’s finest ingredients and lead the way in creating a healthier, more sustainable world,” said New Chapter CEO Blaine Streisand.
Starting in December 2024, New Chapter’s entire Wholemega line will bear the Upcycled Certification. For more information, visit www.newchapter.com.
