Fearless Innovators, the new Autumn/Winter 2024/25 campaign from the Italian brand MOVITRA, underscores the raison d’être of the high-tech, Italian luxury eyewear label, which has laid the foundations of its identity through a concise commitment to innovation in materials, design prowess and one-of-a-kind technically advanced production. A story of the extraordinary mentality of determination of the co-founders, whose bold steps towards redefining the design possibilities of eyewear has taken an extraordinary direction, is here reflected in a futuristic industrial space, with a powerful, memorable, individualistic mood. While the models express their own unique style and personality, the ambiance and styling of each shot pursue a vision of futurism against a striking landscape that immediately draws attention in.
“This powerful new imagery represents very much where we are in our journey at MOVITRA and our forward-thinking positioning as innovators…it was not long ago that it seemed we were attempting to do something impossible… through sheer determination and perseverance, MOVITRA has become an eyewear reference of the technical avantgarde, with very particular core values where the 2 souls of the brand perfectly collide…” Giuseppe Pizzuto – Creative Director and Co-Founder
About MOVITRA
MOVITRA is the dualism between classic Made in Italy traditions and the innovation of MOVITRA’s two founders. That dualism embodies all the design features of MOVITRA. The result is a collection with a strong personality. The design is a direct consequence of function and family.
