Global eyewear brand partner, Mondottica Group, is pleased to announce their partnership with the popular brand, florence by mills. In a deal brokered by IMG, actress Millie Bobby Brown’s Gen-Z-focused beauty, lifestyle, and fashion line, florence by mills, is partnering with Mondottica Group on a full range of sun and optical eyewear styles.
Launched in 2019, florence by mills is a lifestyle brand that has garnered success in the fashion and beauty arenas. The brand continues its expansion into fashion accessories selecting Mondottica Group’s expertise in eyewear and
distribution
Tony Pessok, CEO of Mondottica said, “Mondottica Group is thrilled to launch eyewear with florence by mills. Millie Bobby Brown has a huge global influence and we are excited to welcome her as our latest brand partner. Her original take on eyewear has been combined with Mondottica Group’s expertise in quality construction and stylish design, resulting in fun and confident eyewear styles that will appeal to her generation and beyond.”
Designed to launch a self-confidence revolution, the inclusive and intentional eyewear styles are made to make you feel happy. Featuring pastel-colored acetates and metal frames with the florence by mills lightning bolt brand signature, the new SUN24 and Optical 24 collections appeal to all consumers.
The sunglasses are made using sustainable renewable acetate and incorporating significant amounts of certified recycled content, continuing Millie’s brand ethos of being environmentally conscious with the hope of making the
planet a better place for everybody.
florence by mills eyewear is a playful and spirited addition to Mondottica Group’s brand partners and continues its appeal to the next generations.
About Mondottica Group
Mondottica is a true world citizen. From humble beginnings, the eyewear company now has offices and operations in Hong Kong, London, Paris, Tokyo, Barcelona, Delhi, Moscow, New York, and Sydney with a distribution reach that spans all continents. Holding the licenses for a wide range of lifestyle and fashion brands, namely AllSaints, Anna Sui, Cath Kidston, Christian Lacroix, Hackett London, Joules, Karen Millen, Maje, Pepe Jeans, Reebok, Sandro, Scotch & Soda, Ted Baker (worldwide except USA and Canada), United Colors of Benetton and Vivienne Westwood, ensures Mondottica is ideally placed to cater to a broad demographic of style-conscious consumers. As a participant in the United Nations Global Compact and the UN Global Compact Network UK, Mondottica is committed to aligning strategies and operations with universal principles on human rights, labor, environment, and anti-corruption and taking actions that advance sustainability and societal goals.
About florence by mills
Millie Bobby Brown named florence by mills after her great-grandmother, Florence – a woman who embraced life and did things that made her happy. florence by mills is about defining fashion and beauty on our own terms – no rules, no struggle towards
perfection, and no boring beauty standards. florence by mills encourages us to embrace our individuality, while constantly encouraging us to be ourselves.
About IMG
IMG is a global sport, events, and representation company. It is a leader in rights management, multi-channel content production and distribution, consultancy, and fan engagement; owns, produces, and commercially represents hundreds of live events and
experiences; and manages licensing programs for the world’s best-known brands and trademarks. IMG is a subsidiary of Endeavor, a global sports and entertainment company.
