Since 1973, MegaFood (Manchester, NH) has been using science to harness the power of planets to create efficacious vitamins and supplements including the brand’s Blood Builder iron supplements, its Men’s and Women’s One Daily multivitamins and its Baby & Me 2 line, the company stated.
In July 2024, MegaFood announced a new brand identity, unveiling a modern and distinctive look while embracing its plant-powered, planet-first heritage of more than 50 years.
The transformation includes updates across the entire brand, starting with a new modern packaging design that positions it products to stand out on both physical and digital shelves. The company’s website, social media presence and marketing campaigns are all updated to match the new look and feel, creating a holistic experience that invites consumers to find MegaFood products to support their unique health and wellness journeys, the company said.
The company also expanded its already rigorous Brand Standards to provide greater transparency, guiding everything from product formulation, sourcing, packaging, shipping and brand operation, while setting new benchmarks for what vitamin and supplement shoppers should expect from their preferred brand and products.
“Building on our rich history of creating efficacious, plant-powered vitamins and supplements for more than 50 years, this next chapter for MegaFood brings to life our new brand identity and purpose: to harness the power of plants to nurture the health of people and planet,” said MegaFood CEO Andy Dahlen. “We have an unwavering commitment to quality using science-backed ingredients and rigorous internal testing, such as testing for 150+ pesticides, to meet the purity and potency standards we demand, and our consumers deserve, and as our brand continues to innovate and evolve, so must our visual identity. This transformation honors our deep heritage while preparing for the next 50 years with a distinctive look focused on our mission and purpose.”
For more information, visit www.megafood.com.
