For Autumn/Winter 25, LINDA FARROW is inspired by surrealist art, emphasising the extraordinary beauty of unexpected combinations of form, shape and texture. Whilst remaining true to the iconic DNA of the brand, the design focus is innovative and imaginative, evoking a sense of escape and creative exploration where the wearer is empowered to experiment with self-expression.
The campaign, ‘A Surrealist Dream’ was shot on location at the British Museum and on the streets of London. Representing a formidable collision of art and history, the stunning backdrop of the British Museum highlights the artistic roots of the collection and its steadfast links to the city. In the urban environment outside, the campaign perfectly captures the dynamic blend of history and modernity, mirroring all the while a surrealist dreamscape. Together these locations reflect how the collection transitions from artful dreamlike spaces to the vibrancy of everyday life.
The Autumn/Winter 25 optical collection features examples of the quintessential design language of LINDA FARROW. Model Alicia blends layered titanium with fine acetate for a bold yet wearable look, while model Yves re-imagines the much-loved Calthorpe silhouette in full titanium, with cutaway detailing that highlights the brand’s iconic double colour technique.
In keeping with the surrealist inspiration, the sunglasses collection emanates with a bold and daring mood through design details and colors. The rectangular Emmy sunglasses featured in polished acetate are characterized by a lens-filled cutout in the wide temple like a window – a nod to surrealism’s unexpected combinations.
The innovative spirit of the line is also clearly illustrated by model Flick, with its embedded lens on top of the acetate, blurring the lines between frame and lens.
The Autumn/Winter 25 optical and sunglasses collections will be shown for the first time at MIDO this weekend from 8th to 10th February 2025.
LINDA FARROW AT MIDO | PAVILION 2 STAND V57 V61 Z58 Z60
About LINDA FARROW
Originally a fashion designer herself, Linda Farrow established her eponymous brand in 1970 and was one of the first designers to treat sunglasses as real fashion accessories. Today, more than 50 years on, LINDA FARROW has established itself as a global fashion brand that places unwavering quality at the forefront of its designs. With frequent celebrity sightings including Gigi and Bella Hadid, Rihanna, Beyonce, Kendall Jenner, Hailey Bieber and Lady Gaga to name a few, and multiple ongoing collaborations with the world’s most acclaimed designers, LINDA FARROW’s pace shows no signs of abating.
