The tradition of high-quality, 100% Made in Italy eyewear by JPLUS by Essequadro, led by Stefano Scauzillo, meets the distinctly “social” new-generation creativity of LAG WORLD, founded by Luigi Antonio Giaretti, to soar towards a truly unique Contemporary Jewel Eyewear: the “Jones LAG” sunglasses.
Jones LAG Base 3The “Jones LAG” sunglasses make a bold statement, defining the face while embracing a new fashion trend: the freedom to express oneself. Entirely genderless and versatile in style, it boasts minimal, angular shapes paired with high-tech mirrored lenses. The classic black acetate of JPLUS is enhanced by silver steel piercings on the front and temples, a signature of LAG World’s style—distinctive and sophisticated, yet never excessive. A contemporary accessory that is both transgressive and elegant, rock and chic, it’s perfect for “dressing up” one’s individuality on any occasion. The desire of JPLUS to subvert the rules of style while preserving the highest quality of Made in Italy eyewear, combined with its focus on the style of the “Millennials Illuminati”, is the cornerstone of this collaboration. This synergy with LAG World—a young, rising brand of jewelry and accessories constantly seeking the intersection of Millennial and Gen Z interests and emotions—creates a shared vision. This sentiment, central to the DNA of both brands, is fully reflected in the “Jones LAG” model, a celebration of individuality and contemporary style.
Jones LAG Full 3
About JPLUS
JPLUS is an independent brand that produces contemporary eyewear. Founded in 2009 in Italy by Alessandro Martire, JPLUS immediately stood out for the colored line on the front that recalls the shape of the J. Since its inception, JPLUS’ goal has been to develop and produce high-quality glasses, entirely made in Italy and with a balanced price.
JPLUS is a cross-brand born with a design philosophy influenced and inspired by the disciplines of Industrial Design, Fashion, Visuals, and Art. JPLUS intends to subvert the very rules of style, proposing itself as an alternative to the dynamics and industrial visions that distinguish the contemporary market, encouraging the individual to have a personal and intimate experience through the product, without external influences. Starting from this vision, JPLUS chose sunglasses as the starting point of its journey. A one-of-a-kind product, in contact with three of the body’s five senses: sight, smell, and hearing.
