INVU – “Out of Africa” Edition

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INVU Out of Africa Collection 2024

Animal prints gained popularity in mainstream fashion in the 1950s when designers like Dior and Chanel incorporated the prints into their collections. To pay homage to this legendary design element, the INVU designers created a unique “Out of Africa” edition. The oversized, glamorous sunglasses are embellished with a beautiful leopard pattern in colors reminiscent of a stunning sunset in the African savanna.

To further highlight the sophistication, genuine Swarovski crystals have been meticulously crafted into the sunglasses. The new INVU release is seamlessly paired with an impressive advertising campaign showcasing the unique benefits against the backdrop of a beautiful African landscape. Fashion and function at its best.

INVU IB22522B SunglassesINVU IB22522B Sunglasses

 

 

About Swiss Eyewear Group

Swiss Eyewear Group (International) AG is a registered, privately held company with its headquarters in Zürich Switzerland. INVU is a registered trademark of Swiss Eyewear Group (International) AG and is distributed in over 95 countries around the globe.

INVU Sunglasses are available in the U.S. from Europa Eyewear.

 

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Daniel Feldman

Daniel is the Executive Editor of The Optical Journal and Optical Business News. He is an international speaker on eyecare marketing and social media. He is also the founder of dba designs, a Denver-based optical consulting, marketing, and website design firm.

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