BRIDGE – The Power Of Nature

BRIDGE.pdi introduces its latest collection—an evolution of our signature style, still inspired by the raw elements of nature, now with even more forceful design choices. With Prodesign Denmark‘s new collection, you are invited to experience a series of frames that let you explore and find your own sense of expression. Embrace the journey, cross the bridge, and let the power of nature inspire your choice.

FLAME draws inspiration from the dynamic expression of performance eyewear, blending biker-inspired aesthetics with the boldness of statement frames. Featuring cylindrical lenses, FLAME is defined by a visor-like shape and a high face curve that expresses power and speed — a true reflection of its name.

A universal classic inspired by a universal element, IRON takes the timeless square frame and combines it with contemporary design choices to create a look that is both distinct and widely appealing. In spite of its slightly lighter design, it still maintains the signature BRIDGE.pdi features, such as the refined wirecore and hand-drawn crystal logo.

Sculpted by nature, ROCK is derived from the raw, organic beauty found in the earth’s natural elements. Its design is inspired by the rugged texture and solidity of stone, as if it were carved directly from the earth. The sculpted front curvature and organic form language give the frame a robust yet contemporary and sleek presence.

About Prodesign Denmark

Great eyewear is designed inside and out — so that’s what Prodesign Denmark has done since 1973. Its design philosophy is rooted in the rich tradition of Danish craftsmanship, where each frame stands out for its clean lines, minimalistic style, and intelligent construction.

Merging its deep expertise in optics with a passionate focus on the craft, Prodesign meticulously shapes and refines each frame to achieve what it believes to be perfection — so you can rest assured, that you’ve made the right choice. Generation after generation.

About Design Eyewear Group

Design Eyewear Group develops and markets iconic eyewear brands, which have been sold worldwide by premium opticians for more than 50 years. Exceptional design defines Design Eyewear Group’s portfolio of dynamic brands that are inspired by art, innovation, and trend while delivering exceptional value. Headquartered in Aarhus, Denmark, the company has local offices in Paris, San Francisco, Bilbao, and London.