TEF Founder and Editor and experienced eyewear designer “Maarten Weidema” has finished his second ‘holy grail’ book in just three years! After decades of scarcity of quality literature on eyewear design, this is truly an exciting development!
The “Amazing Eyewear” book series now offers a second edition, an oversized coffee table book of over 250 pages that captures the evolving world of eyewear design. This hardcover book reveals groundbreaking innovations such as artificial intelligence, full-color 3D printed frames, and making your optical shop more sustainable, at the same time claiming its place as a reliable reference for a wide range of frame materials and components.
Once again, the book delves into the technical nuances of eyewear design. It is a gateway to future trends in eyewear and highlights 25 unique independent eyewear brands. These brands, a mix of established and emerging names, all pursue their passion, independent of the support of the mainstream fashion industry. Invest in the success of your optical store with this comprehensive book, priced at just €65.
With this resource, you will inspire your customers, connect more deeply with the brands you carry, stay ahead of eyewear trends, and expand your knowledge of the optical industry. It is more than just a book: it is a tool for your growth.
The book is available now at tefmagazine.com.
