MOVITRA will present its latest Italian-made eyewear novelties at SILMO in September 2024. This year, the co-founders’ continued focus on innovation and design excellence has inspired a spectacular run of new, advanced sun and ophthalmic designs where the highest quality titanium – and its many outstanding performance qualities – takes center stage. The 11 new models are the result of a continued pursuit of a perfect fusion of Italian craftsmanship and functional design created according to the highest possible quality standards for a unique and uncompromising experience in terms of comfort and fit.
Amongst the new releases, MOVITRA will show their new APEX Titanium Collection, a brand-new, cutting-edge collection, featuring products made exclusively in titanium. The collection is characterized by a completely new and innovative product architecture conceived to offer an exceptionally comfortable fit, while a series of unique features have been developed for the ultimate performance. Each frame also features some outstanding aesthetic details such as a two-piece titanium bridge with a dual polished/brushed finish – a particularly interesting contrast that adds real finesse.
About MOVITRA
MOVITRA is the dualism between classic Made in Italy traditions and the innovation of MOVITRA’s two founders. That dualism embodies all the design features of MOVITRA. The result is a collection with a strong personality. The design is a direct consequence of function and family.
