That’s the attitude behind the Nike Athena and Nike Zeus sunglasses, intended to be worn before and after competition as a form of psychological armor — whether to protect or project.
“While we were initially focused on designing something for competition, the insight we heard from our athletes is the need for a mental edge or advantage, before and after competing,” says John Hoke, Nike’s Chief Innovation Officer. “Their ability to get totally into the zone, to be completely focused and undistracted, is so, so critical for these athletes.”
The futuristic, all-gender Nike Athena and Nike Zeus sunglasses push that insight to the cutting edge, setting athletes apart from their competitors while expressing their personalities. The styles usher in a new level of digital artistry in service of athletes, advancing Nike’s aesthetic horizons while offering contrasting visions of sport’s future.
AthenaNike Athena is a celebration of asymmetry and expression, with mirroring that wraps from lens to temple, punctuated by Nike’s Electric Pack graphic. Screwless, ultrasonic bonds and stainless-steel temples (or arms) contribute to a lightweight frame, which positions the lens further from the face to help eliminate the “lash crash” sometimes caused by shallower sunglasses.
ZeusNike Zeus, meanwhile, has an angular, technical appearance. Inspired by traditional acupressure points and the look of “speed” — an enduring Nike fixation — the design suspends five translucent elements in an ultralightweight, handcrafted titanium frame. Mask-like and worn close to the face, Nike Zeus builds on the innovative ventilation of the Nike Windshield Elite 360, with intricate, fluted perforations increasing airflow to help eliminate heat pockets around the nose and cheekbones while directing heat away from the eyes.
Both styles employ Nike Max Extreme Lens technology for maximum optical clarity and reduced eye fatigue on track, field, and road surfaces. They also incorporate recycled materials; at least 40% of Nike Athena’s total weight and 20% of Nike Zeus.
About Nike
Nike, Inc. is an American multinational association that is involved in the design, development, manufacturing, and worldwide marketing and sales of apparel, footwear, accessories, equipment, and services. The company’s world headquarters are situated near Beaverton, Oregon, in the Portland metropolitan area (USA). It is a major producer of sports equipment and one of the world’s largest suppliers of athletic shoes and apparel. Founded by Bill Bowerman and Phil Knight on January 25 1964, as Blue Ribbon Sports, the company became officially Nike, Inc. on May 30, 1971. The company was named after the Greek goddess of victory, Nike (Νίκη).
About Marchon Eyewear, Inc.
Marchon Eyewear, Inc. is one of the world’s largest manufacturers and distributors of quality eyewear and sunglasses. The company markets its products under prestigious brand names including: Calvin Klein, Columbia, Converse, DKNY, Donna Karan, Dragon, Ferragamo, Flexon, Karl Lagerfeld, Lacoste, Lanvin, Liu Jo, Longchamp, Marchon NYC, Nautica, Nike, Nine West, Paul Smith, Pilgrim, Pure, Shinola, Skaga, Victoria Beckham and ZEISS. Marchon Eyewear distributes its products through a global network of subsidiaries and distributors, serving over 80,000 accounts in more than 100 countries. Marchon Eyewear is a VSP Vision™ company, which is focused on its purpose of empowering human potential through sight and connecting its more than 85 million members to affordable, accessible, high-quality eye care and eyewear. Marchon Eyewear has a proud history of commitment to sustainability and corporate social responsibility initiatives – EYES ON TOMORROW™
