In the early 20th century, protective side shields were introduced to enhance eye safety for motorists and explorers. For the 2025 season, the INVU Design Team has taken inspiration from this functional feature and beautifully transformed it into a bold fashion statement tailored for the modern, self-assured man. Style is though only one aspect of the new INVU release. By combining the subtle side shields, that provide peripheral light protection, with the proprietary ultra-polarized lens from Swiss Eyewear Group, we ensure that stylish men not only enhance their appearance but also experience superior visual clarity.
The new INVU men’s fashion collection will be showcased during Silmo Paris at booth of ADCL in Hall 6 Booth L054
About Swiss Eyewear Group
Swiss Eyewear Group (International) AG is a registered, privately held company with its headquarters in Zürich Switzerland. INVU is a registered trademark of Swiss Eyewear Group (International) AG and is distributed in over 95 countries around the globe.
INVU Sunglasses are available in the U.S. from Europa Eyewear.
