At the heart of the Dutch optical scene, BOLD XXL stands as a beacon of unity. This esteemed tradeshow is all set to unveil the best of what’s new in the industry this year. Serving as a hub for industry professionals, BOLD XXL fosters a space for fresh inspiration, groundbreaking innovation, and valuable connections. Additionally, it’s a golden chance to jump-start the sales season with a lineup of stunning new collections, making it not just an event, but a unique marketplace.
“I love going to these shows in different countries because it gives you a flavor of what’s going on as far as the people, culture, and business environment,” said David Friedfeld, Owner of Clearvision Optical.
BOLD XXL is always evolving and this year is no exception. The organizers are excited to feature an impressive array of 360 brands and 147 exhibitors, many with striking displays in the Brabanthallen. But it’s not just about the familiar names. They are introducing new talents to keep the platform fresh and innovative, making this show a key destination for both established and up-and-coming stars in the optics industry.
The upcoming event has found a new home at the Brabanthallen, a venue known for its perfect logistics and central location. This location is ideal for accommodating our anticipated guests from the Netherlands, Belgium, and Germany. With a massive hall spanning over 9,000 m2 (97,000 sf), the Brabanthallen ensures ample space for displays, eliminating the heat issues we experienced last year. Truly, this move is a testament to their commitment to providing an enhanced experience for all attendees.
This edition will be buzzing with activities such as the spectacular dance show on the Bold Stage, presented by Annaliese Dayes, a renowned London radio presenter and fashion blogger. In collaboration with Maarten Weidema from TEF Magazine, she will conduct live interviews with attendees and exhibitors, infusing the event with a distinctive, lively atmosphere. The fair promises an array of activities, with a unique mix of entertainment and real-time reporting, making it a must-attend event.
BOLD XXL stays true to its mission of continuous advancement, always attuned to the pulse of the market dynamics. Their prominence in the ever-changing landscape of optical trade shows is undeniable. The organizers warmly invite you to witness the future of the optics industry firsthand, on September 8th and 9th, 2024. Discover the essence of authenticity and innovation!
About BOLD XXL
BOLD XXL is an independent focused optical event based in the Netherlands where opticians and suppliers come together for a large-scale presentation of the latest trends, products, developments, inspiration, and much more. BOLD XXL 2024 will take place September 8-9, 2024.
