Is it a coincidence that the double O in WOOW seems to resemble the rings of the Olympics in Paris? Certainly not! At least, that’s what the designers of the French brand thought, proudly displaying this joyful, festive, and Olympic spirit through a new collection of eyewear and sunglasses that pays homage to the prowess, nobility, and creativity of the games hosted by the city of Paris in 2024.
SUPER SWIMM
SUPER SWIMDelightfully retro and seemingly straight out of the water, the SUPER SWIMM combines stepped wave-like milling with the aesthetic of synchronized swimmers’ nose clips. Glasses that will make waves and help you strike a pose on the podium!
SUPER OLYMP’
SUPER OLYMP’Bold. Proud. These glasses with diamond-like facets are the true flagship of the Olympics: like a firework display or an Olympic medal-style sculpture, they exude an attitude as sporty as it is Olympian, making you shine and race forward… So that every day is a victory to be won!
JUMP HIGHER
JUMP HIGHERTake it to the next level and leave your fears behind with JUMP HIGHER. The aesthetics of these mischievous optics feature dotted lines that echo the hurdle jump bar. A play of fullness and emptiness, along with its cut, makes it a very dynamic concept: a bar is suspended over the top of the design to remind you that there’s no obstacle you can’t overcome!
GO FURTHER
GO FURTHERForget everything. The starting line and finish line. What you think about your abilities. With GO FURTHER and their refined line, limits are just concepts waiting to be pushed. Colourful parentheses frame, these optics – seemingly opening possibilities and inviting you to explore everything!
About Design Eyewear Group
Design Eyewear Group develops and markets iconic eyewear brands, which have been sold worldwide by premium opticians for more than 50 years. Exceptional design defines Design Eyewear Group’s portfolio of dynamic brands which are inspired by art, innovation, and trend while delivering exceptional value. Headquartered in Aarhus, Denmark, the company has local offices in Paris, San Francisco, Bilbao, and London.
