iHerb Unveils Online Distribution Partnership With The Vitamin Shoppe

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Health and wellness e-commerce retailer iHerb (Irvine, CA) announced a partnership with The Vitamin Shoppe (Secaucus, NJ) to bring the brick-and-mortar retailer’s products to millions of new consumers worldwide.

iHerb ships more than 50,000 products from more than 1,800 brands to more than 180 countries, the company said.

“At The Vitamin Shoppe, we believe everyone is deserving of good health, so we’re especially pleased to now offer our high-quality supplements and advanced sports nutrition formulas to millions of new consumers in markets around the world, via the global reach of iHerb,” said Muriel Gonzalez, president of The Vitamin Shoppe. “Our collection of exclusive brands and products are consistently top sellers across our U.S. business, due to their trusted quality, innovation, and value. We look forward to bringing those industry-leading standards to our partnership with iHerb and its extensive international customer base.”

iHerb will now offer more than 250 products from The Vitamin Shoppe, including Vthrive, BodyTech and BodyTech Elite, with hundreds more slated over the rest of the year.

“We are proud to welcome The Vitamin Shoppe’s proprietary brands to our site, further enriching our diverse product offerings,” said Lindsey Wiefels, senior vice president of merchandising for iHerb.

For more information, visit www.iherb.com or www.vitaminshoppe.com.

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