Eyewear by David Beckham and Safilo SPA announced their partnership with world-renowned UK retailer Selfridges to bring an exciting brand pop-up store this summer. This partnership is launching as part of SPORTOPIA, a summer of sports at Selfridges with an exclusive Selfridges preview on key Fall/Winter 2024 sun styles.
Eyewear by David Beckham is excited to showcase exquisite craftsmanship, high-quality materials, premium design elements, and distinctive details with Selfridges – widely acknowledged as the UK home of stylish and contemporary brands. The pop-up is an invitation to discover the full expression of David’s universe – a space to relax and enjoy the Selfridges environment whilst discovering the full David Beckham Eyewear collection.
Designed to appeal to a broad audience, the Selfridges selection offers timeless designs infused with effortless British sophistication, as well as a stylish fashion silhouette enhanced with refined details. Exclusively to Selfridges over our pop-up is also a preview of 5 key FW24 SKUs – all with hallmarks of the iconic David Beckham style, but with a bold and fearless sense of style that perfectly represents the Selfridges customer.
About David Beckham Eyewear
A curated range of sunglasses and optical frames inspired by David Beckham’s style and global travels. David Beckham Eyewear features a collection of iconic sunglasses and optical frames featuring retro-influenced design and offering timeless style.
About Safilo Group
Established in 1934 in Italy’s Veneto region, Safilo Group is one of the eyewear industry’s principal players in the design, manufacturing, and distribution of optical frames, sunglasses, sports eyewear, goggles, and helmets. The Group designs and manufactures its collections by blending stylistic, technical, and industrial innovation with quality and skillful craftsmanship. With an extensive global presence, Safilo’s business model enables it to monitor its entire production and distribution chain. From research and development in five prestigious design studios, located in Padua, Milan, New York, Hong Kong, and Portland, to its company-owned production facilities and network of qualified manufacturing partners, Safilo Group ensures that every product offers the perfect fit and meets the highest quality standards. Reaching approximately 100,000 selected points of sale worldwide with an extensive wholly-owned network of subsidiaries in 40 countries and more than 50 partners in 70 countries, Safilo’s well-established traditional wholesale distribution model, which encompasses eyecare retailers, chains, department stores, specialized retailers, boutiques, duty-free shops, and sporting goods stores, is complemented by Direct-to-Consumer and Internet pure player sales platforms, in line with the Group’s development strategies.
Safilo Group’s portfolio encompasses its own core brands: Carrera, Polaroid, Smith, Safilo, Blenders, Privé Revaux and Seventh Street. Licensed brands include: Banana Republic, BOSS, David Beckham, Elie Saab, Fossil, Givenchy, havaianas, HUGO, Isabel Marant, Jimmy Choo, Juicy Couture, kate spade new york, Levi’s, Liz Claiborne, Love Moschino, Marc Jacobs, Missoni, M Missoni, Moschino, Pierre Cardin, PORTS, rag&bone, Rebecca Minkoff, Tommy Hilfiger, Tommy Jeans and Under Armour.
