With a vision to create eyewear that transcends convention and embraces unparalleled craftsmanship, Jeff Press launched PRESS Eyewear earlier this year during Vision Expo East in New York City.
At the heart of PRESS’ philosophy lies a belief in presenting eyewear in its purest form, allowing beautiful materials to shine while ensuring construction is both unique and remarkably comfortable. Each meticulously crafted piece is fashioned from the finest eco-conscious materials available, reflecting the brand’s commitment to sustainability. From packaging to product, the brand fulfills the expectations of its clients in unique and special ways, making every interaction with their eyewear an unforgettable experience.
So imPRESSsive have the first two collections have been received that PRESS Eyewear has released two new collections for Summer 2024.
The Streamline Collection: Drawing inspiration from the elegance of automotive design, Streamline celebrates exceptional metal craftsmanship. Crafted by hand from pure titanium in Japan, each piece boasts impeccable construction, custom OBE flex hinges, and Zeiss bio-nylon lenses for unparalleled comfort and precision.
Bel Air
Cobra
BarracudaThe Dreamers Collection: Inspired by the metals of the 90s, Dreamers merges classic shapes with modern constructions to create a truly fresh aesthetic. Handcrafted in Japan from pure titanium, each piece features OBE custom flex hinges and Zeiss bio-nylon lenses, offering a blend of nostalgia and innovation.
Imagine
Infinity
Speedster
Transformer
Lazarus
YorbaABOUT THE DESIGNER:
Jeff Press is the President and Designer of PRESS eyewear, his namesake brand. Jeff began his career in eyewear with Robert Marc NYC in 1996 and became a licensed optician shortly after to complement his love of fashion. While training directly under Richard Morgenthal, Jeff became the Designer of Morgenthal Frederics in 2006 and added Robert Marc NYC to his portfolio in 2018 when named Chief Creative Officer for Luxury Optical Holdings.
As he continued to hone his talent over the years, Jeff touched nearly every aspect of the business and saw an opportunity to experiment with natural materials, eventually creating one of the largest and most successful collections of buffalo horn eyewear in the world.
Jeff’s innovative designs and techniques earned him membership to the CFDA in 2015 and made him a sought-after collaboration partner not only in the fashion space with designers including Rag & Bone, Oscar de la Renta, Monse, and Rosie Assoulin.
Jeff’s tenure has come together as PRESS, speaking to materials and creating a truly modern and unique American aesthetic of eyewear. His commitment to sustainability and exceptionally made eyewear is materialized in PRESS. Inspired by artists and his heroes, special moments, and eras of time, Jeff believes that inspiration is all around us. But it’s his attention to detail and meticulous approach that allows for materials and stories to be celebrated, while always keeping the wearer at heart to ensure the best possible experience, beginning to end.
ABOUT PRESS EYEWEAR:
PRESS Eyewear, where luxury eyewear meets artistry and comfort. With a vision to create eyewear that transcends convention and embraces unparalleled craftsmanship. At the heart of the brands’ philosophy lies a belief in presenting eyewear in its purest form, allowing beautiful materials to shine while ensuring construction is both unique and remarkably comfortable.
Each meticulously crafted piece is fashioned from the finest eco-conscious materials available, reflecting the brand’s commitment to sustainability. From packaging to product, the brand fulfills the expectations of its clients in unique and special ways, making every interaction with their eyewear an unforgettable experience. With a focus on building a global brand, PRESS meticulously considered bridge fit and sizing to cater to clients around the world, ensuring a perfect fit for every wearer. Be free, be you, be cool.
