For the second consecutive year, MIDO the international eyewear show, was awarded 1st Prize by Mediastars in the Press section, Daily category, for its SPHERES – The Eyewear Universe communication campaign developed and created by Max Galli in partnership with Mixer Group. The campaign was also awarded the Special Star for Creative Direction. The awards ceremony was held last week, Thursday, June 6th, at the Auditorium San Fedele in Milano.
The “Spheres” campaign was a turning point in the advertising sector because it was the first, in the trade show industry, to be created by combining human creativity and the innovative power of Artificial Intelligence, exploring the new frontiers of visual communication.
At its 28th edition, each year the Mediastars award is assigned to the best Italian campaigns, recognizing and adding value to the professionalism and talent of those working in the field of communication at the national level. More than 580 projects were nominated for this edition and evaluated by a jury composed of industry experts and professionals.
The MIDO team is already working on a new communication campaign with the aim of once again fascinating its audience and strengthening brand awareness internationally, thanks to unique, creative, engaging messages.
Join The Optical Journal at MIDO 2025 from Saturday, February 8 through Monday, February 10 at Fiera Milano Rho. Stay tuned here for more information and travel deals or visit MIDO.com.
CREDITS “SPHERES – THE EYEWEAR UNIVERSE”
Agency: MAXGALLI Communication e MIXER GROUP
Creative Direction: Max Galli
Art Director: Sergio Copetti
Copy: Lorella Montanaro
Digital Processing: Silvia Badalotti
Client Manager: Martina Vailati
