Serengeti, the esteemed American luxurious eyewear model that redefined the sunglass market with its 3-in-1 lens expertise, is happy to announce a partnership settlement with Lifestyledesign, a design company that can spearhead the design of the brand new eyewear collections.
This partnership deepens Serengeti’s strategic transfer from Lyon, France to Carlsbad, California earlier within the 12 months. Primarily based in Santa Barbara, California, Lifestyledesign is a world-class design company chargeable for the design of a lot of Serengeti’s historic bestsellers just like the Geary, Boron, Spello, and Tellaro.
“Serengeti is a design-driven product-lead model and this partnership reinforces our dedication to innovation, high quality, and magnificence. Lifestyledesign has a protracted historical past with the model and we’re assured that they’ll assist usher the model into a brand new period of American soul and heritage,” stated Joe Freitag, President of Bollé Manufacturers for North America.
Lifestyledesign will draw from its California roots whereas integrating Serengeti’s proprietary 3-in-1 lens expertise to create new types that embody the model’s North American heritage.
“We’re thrilled about our partnership with Serengeti. Collectively, we’ll proceed to revolutionize the premium eyewear house by mixing revolutionary design with Serengeti’s famend lens high quality,” stated Marc Tappeiner, CEO and Founding father of Life-style Design.
Different notable model work underneath the Lifestyledesign umbrella contains Patagonia, Bushnell, and Hp.
About Serengeti
Serengeti is an iconic eyewear model with a wealthy 45-year heritage in pioneering lens expertise, craftsmanship, and design. Famend for its premium high quality and timelessstyle, Serengeti maintains its dedication to excellence, innovation, and the “American soul” ethos upon which the model was constructed. To study extra about Serengeti please go to https://www.serengeti-eyewear.com.
About Lifestyledesign
Situated in Santa Barbara, LSD is a medium sized group of vogue ahead designers that assist prospects evolve their manufacturers and merchandise to emotionally and culturally resonate with a goal prospects with the final word aim of enhancing model notion and enhancing gross sales.
