Safilo Group, one of many eyewear trade’s key gamers within the design, manufacturing, and distribution of prescription frames, sun shades, outside eyewear, goggles, and helmets – has signed a perpetual license settlement with Genuine Manufacturers Group (Genuine), for David Beckham Eyewear, which substitutes the earlier contract expiring on the finish of 2030. Below the brand new settlement, Safilo will proceed to supervise your entire worth chain, together with the design course of creatively led by David Beckham, by means of to its manufacturing and world distribution.
Following an announcement in 2019, David Beckham unveiled his first Eyewear by David Beckham assortment in 2020 – a brand new eyewear model designed by Beckham in collaboration with the Safilo Group, and that can be purchased worldwide. Impressed by his a few years as a worldwide type icon, David Beckham collaborated intently with the Safilo design crew to create a complete assortment of sun shades and optical frames. The collections, of which two have been launched annually (Spring/Summer time & Fall/Winter) are created with craftsmanship, high-quality supplies, refined design, and distinctive particulars.
Since its launch, the model has amassed a worldwide following. `The timeless designs are infused with easy British sophistication and trendy silhouettes with refined particulars together with the distinctive ‘Talisman’. This iconic Talisman element attracts inspiration from the wings of a chicken – symbolizing energy, safety, and freedom, and is seen from the entrance and the facet of the eyewear, alongside a DB monogram lasered on the lens.
“We began 2024 with important information on our licensed portfolio, with the early renewal of a few of our most vital partnerships. This new settlement now marks one other milestone inside our technique. By reworking David Beckham right into a perpetual license, we safe one other cornerstone of our portfolio with one of the crucial profitable eyewear manufacturers of current years. Because the starting of our fruitful collaboration in 2019, we’ve at all times provided our buyer and ultimate shoppers high-quality collections, which have grown the Eyewear by David Beckham assortment to turn into a prime male model within the world premium section and an awesome drive in Safilo’s digital universe because of David’s world viewers. We’ll proceed to work collectively to additional maximize the model consciousness and its world penetration.” – declared Angelo Trocchia, CEO of Safilo Group.
“I proceed to sit up for extra years of creation and innovation with the unbelievable crew at Safilo. I’m so pleased with what we’ve achieved since our first Eyewear by David Beckham assortment in 2020, which is right down to the exhausting work and collaboration with an excellent and artistic crew,” stated David Beckham. “Whereas persevering with to give attention to creating standout kinds, I’m excited to see the place we’ll take the enterprise sooner or later.”
About David Beckham Eyewear
A curated vary of sun shades and optical frames impressed by David Beckham’s type and world travels. David Beckham Eyewear encompasses a assortment of iconic sun shades and optical frames that includes retro-influenced design and providing timeless type.
About Safilo Group
Established in 1934 in Italy’s Veneto area, Safilo Group is likely one of the eyewear trade’s principal gamers within the design, manufacturing, and distribution of optical frames, sun shades, sports activities eyewear, goggles, and helmets. The Group designs and manufactures its collections by mixing stylistic, technical, and industrial innovation with high quality and skillful craftsmanship. With an in depth world presence, Safilo’s enterprise mannequin permits it to watch its whole manufacturing and distribution chain. From analysis and improvement in 5 prestigious design studios, positioned in Padua, Milan, New York, Hong Kong, and Portland, to its company-owned manufacturing amenities and community of certified manufacturing companions, Safilo Group ensures that each product affords the right match and meets the very best high quality requirements. Reaching roughly 100,000 chosen factors of sale worldwide with an in depth wholly-owned community of subsidiaries in 40 international locations and greater than 50 companions in 70 international locations, Safilo’s well-established conventional wholesale distribution mannequin, which encompasses eyecare retailers, chains, department shops, specialised retailers, boutiques, duty-free outlets, and sporting items shops, is complemented by Direct-to-Client and Web pure participant gross sales platforms, consistent with the Group’s improvement methods.
Safilo Group’s portfolio encompasses its personal core manufacturers: Carrera, Polaroid, Smith, Safilo, Blenders, Privé Revaux, and Seventh Road. Licensed manufacturers embrace Banana Republic, BOSS, David Beckham, Elie Saab, Fossil, Givenchy, havaianas, HUGO, Isabel Marant, Jimmy Choo, Juicy Couture, kate spade ny, Levi’s, Liz Claiborne, Love Moschino, Marc Jacobs, Missoni, M Missoni, Moschino, Pierre Cardin, PORTS, rag&bone, Rebecca Minkoff, Tommy Hilfiger, Tommy Denims and Below Armour.
About Genuine Manufacturers Group
Genuine Manufacturers Group (Genuine) is a unified platform that integrates M&A, model technique, creativity and digital innovation to unlock the ability of its world Life-style and Leisure portfolio. It connects sturdy manufacturers with best-in-class companions to optimize long-term worth within the market. Because the world’s largest sports activities and leisure licensing firm, Genuine’s manufacturers generate greater than $29 billion in world annual retail gross sales and have an expansive retail footprint in 150 international locations, together with 13,300-plus freestanding shops and shop-in-shops and 400,000 factors of sale.
