Daring. Energetic. Genuine. Assured. Pure, a Marchon proprietary model, proudly introduces a brand new model course with the launch of their newest assortment, that includes stylish, mood-boosting optical types positive to make a daring assertion. Developed for the tastemakers and the on a regular basis influencers, Pure gives vibrant, fearless eyewear that makes a daring impression wherever you go.
Featured within the new Spring/Summer season marketing campaign, the imagery and artistic belongings showcase an upbeat and energetic really feel, with vibrant colours and daring shapes– a nod to the assured character behind this assortment. Obtainable now, the providing contains three new design tales, comprised of 9 new optical types for this season The most recent launch is designed in acetate with a variety of sizing and styling and inclusivity for all, and all that includes customized core wire designs and finish piece detailing, complemented by a rounded temple tip and completed with a signature pop of colour.
“We’re very excited to reintroduce Pure eyewear and the brand new inventive course that goes with it,” mentioned Gabriele Bonapersona, Chief Model Officer for Marchon Eyewear, Inc. “There’s positively an area available in the market for expressive and inclusive eyewear, and we’re thrilled to have the ability to provide prospects that in a model like Pure.”
The Pure web site, launching later this season, will showcase the most recent assortment, marketing campaign, inspiration, and artistic course behind the model. A social media marketing campaign will launch later within the Fall.
About Marchon Eyewear, Inc.
Marchon Eyewear, Inc. is likely one of the world’s largest producers and distributors of high quality eyewear and sun shades. The corporate markets its merchandise beneath prestigious model names together with: Calvin Klein, Columbia, Converse, DKNY, Donna Karan, Dragon, Ferragamo, Flexon, Karl Lagerfeld, Lacoste, Lanvin, Liu Jo, Longchamp, Marchon NYC, Nautica, Nike, 9 West, Paul Smith, Pilgrim, Pure, Shinola, Skaga, Victoria Beckham and ZEISS. Marchon Eyewear distributes its merchandise by means of a world community of subsidiaries and distributors, serving over 80,000 accounts in additional than 100 international locations. Marchon Eyewear is a VSP Imaginative and prescient™ firm, which is targeted on its function of empowering human potential by means of sight and connecting its greater than 85 million members to inexpensive, accessible, high-quality eye care and eyewear. Marchon Eyewear has a proud historical past of dedication to sustainability and company social accountability initiatives. Marchon is part of VSP Imaginative and prescient, a not-for-profit eye well being firm.
