REFORM offers style that bends and durability that lasts with a patented technology. Rooted in innovation, REFORM glasses are engineered with cutting-edge flexible materials that effortlessly reform to their original shape, no matter the twists and turns of your day. ICARE GROUP will be showcasing the newest styles of REFORM Eyewear at MIDO.
UNLIMITED STYLING OPTIONS- Shape-memory elastomer is more resilient than any other material and provides virtually unlimited styling options. The ICARE GROUP is collaborating with REFORM eyewear to introduce appealing collections including Women, Men, Teens, and Kids.
COMFORT – Designed with weight distribution to eliminate pressure points, REFORM frames provide all-around comfort.
PERFORMANCE- REFORM adjusts for the most perfect fit.
DURABILITY- REFORM frames absorb impact and dissipate the energy, providing a level of protection that exceeds ballistic standards. REFORM frames can withstand damage much better than regular frames, reducing the risk of breakage.
MEMORY- REFORM Frames always return to shape
The joint venture between ICARE GROUP and REFORM eyewear is set to explode the growth of the flexible eyewear market. According to Mr. Sheldon, REFORM’s president, “This new technology has 97 patents granted or pending and is world exclusive.”
“Innovations in our industry are precious. We are proud to partner with REFORM Eyewear, which will bring added value for opticians and benefits to customers. REFORM should not be limited to the shape-memory functionality. We really want to create a new category across different segments of the market. I believe that we will only succeed if we create very appealing collections.”— Cedric Bimar, Managing Director
Check out REFORM Eyewear at Pavilion 2 Booth C63-C67 at MIDO, 8-10 February.
ABOUT ICARE GROUP
With over 25 years of industry expertise, ICARE GROUP has cultivated a skilled team of experts spanning design, project management, manufacturing, and supply chain management. We offer a comprehensive “Eyewear One-Stop Shop” solution, manufacturing and delivering eyewear excellence to our global customers across 30 countries. Headquartered in Hong Kong, our four factories in China, Cambodi,a and France, propose design, engineering, and production of a comprehensive range of high-quality eyewear essentials—frames, sunglasses, cases, packaging, and display materials. Backed by our international offices in France, the UK, the US, and Italy, ICARE GROUP is your trusted partner for end-to-end eyewear solutions.
