Bollé Brands recently announced a strategic partnership with Seaport-ODLM for the exclusive distribution of its sunglasses and ophthalmic collections to opticians. Starting January 1st, 2025, Seaport-ODLM will manage the distribution of Bollé, Serengeti, and Spy+ products across several key European markets, including Germany, Italy, Austria, France, Spain, and Portugal.
The announcement marks a pivotal step in Bollé Brands’ strategy to enhance its focus on specialized sales channels within the optical, sports, and cycling sectors. Following the successful implementation of similar partnerships in Australia and the UK, this new venture reaffirms Bollé Brands’ commitment to strengthening its dedicated sales force for each distribution network.
Peter Smith, CEO of Bollé Brands, said: “This partnership allows us to further build on our renowned innovations, particularly with our Volt and Phantom lens technologies, and solidifies our position as a key partner for opticians in both the sports and lifestyle sectors, in particular Bollé Brands and ODLM will work in partnership, leveraging their experience and expertise in ophthalmic to build on the current success of our brands.”
Bollé aims to capitalize on its established reputation for quality and innovation, positioning itself as the preferred partner for opticians. Serengeti will utilize this partnership to drive its expansion across Europe, enhancing service levels and highlighting the superior quality of its lenses and frame designs. Spy+ will focus on broadening its European market presence, leveraging the momentum gained from its successful relaunch in the United States.
Seaport ODLM, a recognized player in the optics market with over 40 years of expertise, shares a common passion with Bollé Brands for excellence in design, product quality, and a keen sense of service.
“Seaport ODLM continues to build a portfolio of strong and complementary brands, offering a comprehensive response to the needs of opticians. Leveraging 40 years of success and a dominant position in the French market, the group is now intensifying its international development. The Bollé, Serengeti, and Spy brands, renowned for their technical excellence and innovative capabilities, will be at the heart of our strategy to strengthen our presence in the sports and sunglasses segments.”
About Seaport ODML
Since its creation in 1985, SEAPORT and ODLM have been designing and distributing eyewear collections. The group offers a complementary product range with a strategy of bringing French brands since 2002. Its philosophy: the search for detail, quality, and style of products in each collection. The product corresponds to the image of each brand, its positioning, and the expectations of eyeglass wearers. Seaport-ODLM brands are present in over 4500 points of sale in France and more than 60 countries for export.
About Bollé Brands
From its global headquarters in Lyon, France, Bollé Brands is a world leader in the design, conception, and production of innovative and sustainable products that help people live life to the max, including safety eye protection, performance sport, lifestyle and fashion sunglasses, ski and bike helmets, and googles. The company’s safety division, Bollé Safety, provides innovative PPE eye protection with the most advanced technologies developed explicitly for protective eyewear and is a leading global brand for prescription and non-prescription protective eyewear worn by industrial workers across several sectors including construction, energy, pharma, and automobile, as well as first responders, tactical, and healthcare professionals all around the world.
