On Dec. 2, Natural Grocers by Vitamin Cottage (Lakewood, CO) unveiled its Top Trends for 2025.
“At Natural Grocers, we’re always eager to see how evolving trends inspire healthier, more sustainable lifestyles. Each year we sift through evolving shopping habits and cutting-edge research to pinpoint the trends that will shape the way we live, eat, and care for ourselves in the year to come,” said Raquel Isely, vice president of marketing at Natural Grocers.
Now in its ninth year, the list highlights expert predictions on emerging products and practices set to shape the year across four key categories: Health and Wellness, Body Care and Beauty, Food and Beverage, and Ecologically Thoughtful.
For the 2025 report, Natural Grocers’ Nutrition Education team, which comprises registered dietitians and certified natural foods chefs, joined forces with its purchasing, marketing and analytics teams, the company said.
According to the company, some of the 2025 trends include blood sugar, inflammation, natural deodorants, men’s grooming, omega-6 oils, protein, regenerative agriculture and soil health.
“For 2025, we’re seeing a focus on simple, yet thoughtful choices that prioritize wellness and the planet—like making blood sugar-friendly habits part of everyday life, exploring ocean-inspired body care, and embracing high-quality, globally-inspired proteins,” Isely said. “These trends aren’t just exciting—they’re impactful, and some can make fabulous, practical holiday gifts! Whether it’s a functional, natural skin care product geared toward men, a regenerative agriculture-friendly treat, or a product that helps kick forever chemicals out of the home, there’s something meaningful for everyone on your list this season.”
For more information and to read the full report, visit https://www.naturalgrocers.com/health-hotline-article/natural-grocers-2025-trends.
