adidas Originals For Autumn/Winter 2024

Date:


woman wearing adidas sunglasses FW 2024

Evolution. Innovation. Revolution. A natural sequence writes the new chapter of the adidas Originals eyewear collection. The voices and visions of a contemporary, fluid street culture with a sporty attitude transform silhouettes with a dynamic aesthetic. The focus is on style — inspired by everything from fashion to clubbing and rock concert stages — effortlessly expressed through outstanding details.

Vibrant energy runs through the new optical frames and sunglasses characterized by modern, unmistakable shapes. Bold geometric lines play along soft, rounded silhouettes. The identity of adidas Originals is expressed through the innovative design of the temples. A functional metal insert defines the construction of the temples, emphasizing the unique character of an eyewear collection that directs its gaze towards the future.

SUN COLLECTION:

OR0121

adidas OR0121
adidas OR0121 OR0121

 

New large, wraparound mask featuring a sporty look and a contemporary silhouette. The trendy aesthetic is enhanced by new straight temples adorned with a metal element that functionally constructs the frame and echoes the Trefoil logo on the sides. The new 3-stripes front metal plaque increases the brand recognizability also on the front.

OR0122

adidas OR0122
adidas OR0122 OR0122

Slim, urban, unisex acetate frame with a curved, rectangular shape. The sunglasses are characterized by straight temples with the iconic adidas Trefoil logo and the new metal insert on the grooved recalling the brand’s signature aesthetic with contemporary style.

OR0123

adidas OR0123
adidas OR0123 OR0123

Unisex metal and acetate frame. The oval front is accompanied by dynamically designed temples with different thicknesses and a sleek geometric shape. This style interprets this distinctive look through the brand’s contemporary vision of style and personality.

OR0124

adidas OR0124
adidas OR0124 OR0124

Classic rectangular acetate sunglasses with contoured rims and bold geometric lines. The frame is made modern by the new sporty design of the temples, characterized by engraved lines recalling the metal Trefoil logo on the sides.

OPTICAL COLLECTION:

OR5104

adidas OR5104
adidas OR5104 OR5104

Aetate optical frame with a modern, geometric shape. This style is characterized by straight temples with the iconic Trefoil adidas logo. The new engraved metal element on the hinges, in the same color as the logo, recreates the iconic striped aesthetic of the brand.

OR5105

adidas OR5105
adidas OR5105 OR5105

Acetate optical frame with a double bridge and charismatic shape. The eyewear stands out for the dynamic design of its front and sleek new contoured temples. The innovative and functional engraved metal element on the hinges replicates the signature triple stripe of adidas Originals.

OR5107

adidas OR5107
adidas OR5107 OR5107

Timeless rectangular style updated with a refined, modern design. Straight temples add a sporty touch to these ultra-comfortable frames decorated on the sides with the metal Trefoil logo.

OR5108

adidas OR5108
adidas OR5108 OR5108

Acetate optical eyewear with a geometric shape. This sporty frame with a trendy vibe features distinctive temples offering maximum comfort and enriched with the unmistakable style of the iconic Trefoil adidas logo.

 

About adidas

Everything adidas does is rooted in sport. Sport plays an increasingly important role in more and more people’s lives, on and off the field of play. It is central to every culture and society, and is core to our health and happiness. Through sport, we have the power to change lives,’ guides the way adidas runs its company, how the company works with its partners, how it create products, and how it engages with its consumers. adidas strives to expand the boundaries of human possibility, to include and unite people in sport, and to create a more sustainable world.

About Marcolin

Marcolin is a worldwide leading group in the eyewear industry founded in 1961 in the heart of the Veneto district, Italy. It stands out for its unique ability to combine craftsmanship with advanced technologies through the constant pursuit of excellence and continuous innovation. The portfolio includes house brands (WEB EYEWEAR, ic! berlin), as well as licensed brands: TOM FORD, Guess, adidas Sport, adidas Originals, Max Mara, Zegna, GCDS, MAX&Co., MCM, Tod’s, Pucci, BMW, Kenneth Cole, Timberland, GANT, Harley-Davidson, Marciano, and Skechers. Through its own direct network and global partners, Marcolin distributes its products in more than 125 countries.

SILMO Istanbul 20-23 November

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