Contact lenses are the future of optics’. Under this official motto, Alcon, Bausch + Lomb, CooperVision, Hecht, Hetych, Menicon, MPG&E, SwissLens, and Wöhlk (in alphabetical order) are jointly celebrating the product contact lens. opti visitors will discover an exciting program of over 2,000 square feet (200 square meters) called TOMORROW VISION. The focus will be on the numerous advantages of contact lenses for end users and therefore for opticians alike.
Eye care professionals will be shown an exciting presentation and how much potential lies in contact lens sales. In Scandinavia, the UK, and Switzerland, contact lens wearers are close to 10% of the population, roughly twice the number of contact lens wearers in Germany. The initiative is the brainchild of opti Exhibition Director Cathleen Kabashi. She invited manufacturers to a joint workshop in early summer. The aim? To jointly develop a concept maximizing the visibility of their rather invisible product: contact lenses – at opti 2025 and beyond.
Cathleen Kabashi: “Contact lenses have enormous potential, precisely because each individual manufacturer puts so much commitment and expertise into the development of their products. Our common aim is to bundle this in order to strengthen this power. The key to success lies in the joint concept, so the idea of presenting contact lenses at the upcoming opti as a complete product group was an obvious one. This was confirmed by the enormous response to our initiative and, of course, the jointly created result: with TOMORROW VISION, contact lenses will be another visitor magnet at opti.”
The TOMORROW VISION special area is located at the heart of the contact lens world in Hall C4 – no one can miss it: attention is guaranteed! Visitors will discover the joint force of these nine contact lens manufacturers springing to life in this joint presence, with an exciting program that captivates and shows the contact lens in all its facets and possibilities – entertaining, informative, and practical.
Information on individual brand products will be presented and provided at the exhibitors’ directly neighboring stands. In this way, TOMORROW VISION creates a magnet for trade fair visitors. TOMORROW VISION makes all opticians aware of the (profit) opportunities offered by contact lenses. This is achieved through high-quality technical contributions and interactive exchange formats with high utility value for the visiting opticians – during opti and beyond.
About opti
opti is the international trade show for optics & design which takes place annually as the industry kick-off in January in Munich. This trade show and networking events offer trade visitors the complete spectrum of ophthalmic products, from spectacle frames and lenses, contact lenses, refraction, diagnosis, and low vision to shopfitting and technical equipment. The early trade show date in the optical year makes opti the ideal location for product premières of international market leaders and start-ups alike. opti was first held in 1998.
