Etnia Barcelona, an independent eyewear brand, launches Chroma, a new premium collection that redefines the limits of color and shape with a sophisticated and exuberant explosion of colors and contrasts. Each piece, created with meticulous attention to detail and a passion for innovation and design, stands out for its play of contrasts: bold geometric shapes, pronounced volumes, and extreme colors.
CHR005-51OThe FW24 collection, debuting with Chroma, includes 14 eyewear models for women and men, featuring mainly feminine cat-eye shapes and milky, transparent, and solid acetates that create an elegant contrast. Among other details, the innovation of the raw finish on the Chroma models stands out, creating distinctive marks on each pair of glasses that add unique character and highlight their singularity. Additionally, the inside of the temple is engraved with the logo, with color variations on each model, adding a personalized touch.
CHR006-52OChroma through the eyes of photographer Zhong Lin
For the launch of Chroma and its first FW24 collection, Etnia Barcelona invites us to experience color in a completely new way. The campaign, named after the collection, immerses us in the beauty of color and takes us on a journey through the emotional depth it can evoke, inviting us to explore new dimensions through color.
CHR007-54OThe images recreate different universes that, like the collection itself, play with contrasts of colors, shapes, and textures. Each scene is represented by a color: red, orange, pink, and blue. A testimony of how color can transform, elevate, and define our perception of the world around us.
CHR014-53OFor the Chroma campaign, Etnia Barcelona has collaborated with renowned photographer Zhong Lin. Known for her unique ability to recreate universes that blur the boundaries of the real and the abstract, Lin has captured her personal vision of color, taking us to explore new worlds through her lens. A campaign that leads us to a deep reflection on the emotional impact that color evokes in us.
CHR001-49OAbout Etnia Barcelona
Etnia Barcelona was first born as an independent eyewear brand back in 2001. All its collections are developed from beginning to end by the brand’s own design team, which is fully responsible for the entire creative process. Above all, Etnia Barcelona stands out for its use of color in every one of its designs, making it currently the firm with the most color references in the entire eyewear sector. All its glasses are crafted in the highest quality natural materials, such as Mazzucchelli natural acetates and HD mineral lenses. Today the firm boasts a presence in over 50 countries and more than 15,000 points of sale around the world. It operates out of its Barcelona HQ and has subsidiaries in Miami, Vancouver, and Hong Kong, employing a multidisciplinary team of more than 650 people. #BeAnartist is the watchword of Etnia Barcelona. It is a call to express oneself freely through design. Etnia Barcelona embraces color, art, and culture but, more than anything else, it is a name intimately bound to the city in which it was born and has thrived.
