Hall of Frames Lucerne 2024 – Euroinsights

Switzerland is my favorite destination for eyewear, with its creative cluster of independent designers and beautiful optical shops. The country of cheese and chocolates, cows, and clocks also has a powerful eyewear business that generates a yearly turnover of approximately €280 million in spectacle frames, according to the market research company Statista.

Hall of Frames is the exciting platform where Swiss eyewear and other European brands can be viewed in the sumptuous surroundings of the Swiss Museum of Transport in Lucerne. The venue boasts ideal space for presentations, plus the views from the building to the lake are superb. HOF organizers Nathanaiël Wenger and Eveline Perritaz were delighted that over fifty eyewear companies were represented.

The September event attracted visitors from local areas and beyond. One visitor noted: “Hall of Frames Lucerne was really an exciting event with Swiss opticians and other visitors coming to see new frame collections. There was a great atmosphere, and the collections were diverse with many new colors, playful styles, and beautiful eyewear design.”

Swiss brands participating in the event included the elegant Nirvan Javan collection; Didier Voirol’s artistic designs; the streamlined silhouettes of Einstoffen, and a lovely new wooden collection Six-Sept by creator Claude Zysset. A childhood fascination for wood led Zysset to frame making. “While I am not an optician, “he said, “I am a wood engineer with a deep passion for woodworking that dates to my childhood when I would accompany my grandfather into the forest. The idea of creating wooden frames was inspired by my love for the material and a desire to bring something unique and sustainable to eyewear. I use three different types of woods for now: walnut, smoked oak, and maple, chosen for their natural beauty and durability. I look forward to adding more for next year.”

Other interesting labels on display included Orgreen from Copenhagen; Toulouse-based Anne & Valentin with colorful designs crafted in the French Jura region; and Rolf Spectacles in Austria showed their fabulous, sustainable bean glasses. Rolf’s latest honor is their award-winning frames are now exhibited in the Tyrol State Museum. Colibris from Lübeck, Germany presented their streamlined collection that specializes in designs for small faces.

Woodys from Barcelona exhibited at HOF for the first time. The original Woody’s eyewear collection was made from old wakeboards. Today they are known for their colorful, spirited eyewear with unexpected design details and nuances.

Hall of Frames is a creative oasis of eyewear discoveries, the place to see and experience recognized brands, and discover new startups with timeless aesthetics and quality crafting. The eyewear at HOF Lucerne is as tempting as the Swiss cheese and chocolates.

Hall of Frames will be held on 14 September 2025 at The Swiss Museum of Transport in Lucerne.