William Morris – London In Focus

William Morris London; born and designed in London—is inspired by its creative pulse and polished charm. Our collections are diverse and our design approach is distinct, enabling you to carry the essence and character of London wherever you go. William Morris London is the brand that delivers on a promise of showing the world, what London is really about. Our eyewear shines in the stories and creative energies that flow through the city. You choose your London and get to feel its international spirit; wear it boldly, wear it proudly.

JULE

This new and unique fashion-inspired frame features an elegant dropped brow bar on a beautifully crafted oval frame shape. Luxury and premium details are all on show, including gold detail hardware and subtle branding like the WM mongram.

JUKE

An outstanding fashion statement frame in a design inspired by the catwalks across the globe. A vintage style that features an all-gold metal top bar with acetate temples and lower rims. All finished with gold hardware and monogram tip ends.

BATTERSEA

London-inspired sunwear in luxury acetates and oversized styling – complete with unique monogram branding to the temples. The Battersea collection demonstrates gradients, marbling and laminations all on super soft and lightweight acetate.

ALEXANDRA

Sleek and stylish vintage everyday sunglasses constructed in metal and complete with intricate acetate tip ends. The Alexandra concept offers a wealth of choice from rich shiny metals through to brushed matte and golds in gradient finishes.

About William Morris London

Born to be British and forever loyal to our customers, William Morris London takes pride in our worldwide distinctive fashion brand. Taking pleasure in designing our frames in the heart of London with the optician’s desires at the forefront of our mind.

About Design Eyewear Group

Design Eyewear Group develops and markets iconic eyewear brands, which have been sold worldwide by premium opticians for more than 50 years. Exceptional design defines Design Eyewear Group’s portfolio of dynamic brands which are inspired by art, innovation, and trend while delivering exceptional value. Headquartered in Aarhus, Denmark, the company has local offices in Paris, San Francisco, Bilbao, and London.