SNOB Milano Unveils The New Clip-On Collection

On the cusp of its 10th anniversary, SNOB Milano, the Milanese brand that has been a pioneer and a leader in the magnetic clip-on segment, presents the new collection.
An increasingly mature and conscious proposal that unfolds with ease between trends and classic shapes, between warm and enveloping colors and more traditional tones, between technicalities and fine stylistic details, between bio-plastic and titanium.

A variety that meets the needs of an increasingly wide and international audience. ZEISS Sunlens sun lenses, as always, guarantee the highest quality standards.

“Our collection is now firmly positioned in the market”, comments co-founder and designer Tommaso Bossetti. “We can proudly say that it is widely recognized as “THE” most high-quality magnetic clip-on collection on the market and this allows us to work with peace of mind on the various segments we have built over time. Each season we offer about 300/350 items divided between the main line made of plastic, the bio lux collection made from plant-derived bio-plastic combined with beta-titanium temples, and the high-end segment made from pure titanium. During the design phase, we can therefore range between different materials and processes that place no limits on our creativity.”

“This also allows us to satisfy the different stylistic sensibilities of each individual market”, echoes Dino Sordelli, the brand’s co-founder and commercial manager. “Our titanium line, for example, is being very well received in central and northern Europe, while the main line gives us excellent satisfaction in all the markets of the Mediterranean area – Tunisia, Greece, Turkey, just to name a few…”

The new collection includes 7 new plastic models, 3 in titanium and 2 in the bio-lux version.

The standout piece is the ODEON frame, a masculine style characterized by significant thicknesses and high and bold temples, further accentuated by colors that lend it strong personality: especially when combined with the new amber lens, which is of course also a ZEISS Sunlens, making its debut in the collection. With this design, even the classic black or tortoiseshell takes on a strong and powerful expressive charge. The same concept applies to the BIGIOIA model, which is feminine and more sinuous but always with a bold look.

The BELLA LI, LA PROF, VETRA and PLASTIC models – all of whose names are again chosen in homage to Milan and the Milan of the 80s and 90s that made history in the collective imagination – instead offer thinner and lighter profiles, meeting very different tastes and needs. Bella Li, for example, is a male frame with a very traditional design but with a very large calibre of 56 – the largest in the collection – and was deliberately introduced for a type of face that was not previously covered.

La Prof, Vetra, and Plastic are three female shapes that play more with geometries and colors, perfectly combining their function of use with the desire to wear fashion accessories, perhaps to alternate between them.

Thin profiles and wide lenses also come into play in RIBOT and LAICA, which are proposed both in the plastic version and in their alter ego in Bio Lux with a bio-plastic front and beta titanium temples. Introduced into the collection in 2022, Bio Lux is a new research project aimed at experimenting with new ideas – materials, treatments, and colors – provided they’re eco-friendly and meet the brand’s aesthetic and quality standards.

The ING., SCIANTOSA, and VELOCE titanium models close the circle. Made from a single milled piece, Ing. and Sciantosa are technical, light, well-proportioned, and elegant glasses offered not only in traditional colors such as gun or black, but also in more unusual versions such as aubergine or cornflower blue: colors that are always opaque, slightly iridescent, but never overlooked. Veloce, finally, is made with a traditional method, welded, with a double bridge and thick rims, a pair of glasses with a slightly vintage feel but an extremely contemporary geometric design.

About SNOB Milano

SNOB Milano is an eyewear collection designed and produced entirely in Italy, in the Lombard eyewear district, which represents the excellence of magnetic clip-on glasses thanks to an exclusive small “Z” on the sun filters: the ZEISS Sunlens logo, to guarantee quality and optical excellence throughout the range. In recent years, SNOB Milano has successfully introduced new trends and design currents as part of the cohesive evolution of a collection that is centered on the product and the user, positioning itself as an impactful creator and trendsetter. From a simple concept collection that broke into the market with a simple but brilliant idea based on the concept of a flat lens, it is now a complete collection with a highly recognizable brand identity that is much appreciated all over the world. Proof of this is the strong partnership forged with ZEISS Sunlens for a signature collection of optical glasses with magnetic solar clip-ons: an exclusive partnership that ensures the production of all the solar clips in the collection, with high-quality optical excellence.