Prodesign – Created With Decades Of Confidence

Prodesign creates eyewear for everyone and for all time. Prodesign proudly says that its eyewear is made for generations, allowing you to stay with Prodesign for a lifetime. Prodesign does not take this responsibility lightly but takes pride in a design philosophy that has stood the test of time and continues to resonate globally.

CLEO

Inspired by ancient Egypt, the CLEO fuses classic eyewear shapes with the luxurious aesthetic of Cleopatra’s era. The lines of the frame feature golden ornamentations and colorful stones mirrored in the original hinge design and end tip details. The hinge is hidden within the custom-made ornamentation in a perfect match of the two circular shapes. CLEO offers three feminine shapes based on some of our best-selling designs across all markets.

PROFLEX ACE

PROFLEX ACE represents everything Danish Design is about. Now available with acetate fronts and matching temple tips, this concept truly showcases our continuous attention to detail. From the carefully crafted, flexible temple development to the distinct 3-dot feature, every aspect of PROFLEX ACE reflects our commitment to crafting eyewear with a focus on both aesthetics and high functionality.

STITCH

STITCH is distinctly masculine. It features metal fronts and temples in a striking two-tone design—each front in one color, contrasted by another on the temples. This concept is crafted for durability and style, with matte acetate end tips adding an extra pop of color on select models. The vibrant, deep metal colors range from classic blues and greens to sleek black, each designed with a natural flex for added comfort.

RECESS

A titanium colour dash! RECESS refers to the step-down detail on the transition from end piece to temple. It’s a two-toned frame – with a unique color detail on the temple giving everyone the possibility to subtly add a bit of colour to their style. The lightweight titanium frame is matched with an anklet cut of the acetate end tip along with integrated rim locks. A typical Prodesign move where the beauty lies in the detail. Get RECESS with IP plated colors for a stronger and more durable surface.

About Design Eyewear Group

Design Eyewear Group develops and markets iconic eyewear brands, which have been sold worldwide by premium opticians for more than 50 years. Exceptional design defines Design Eyewear Group’s portfolio of dynamic brands which are inspired by art, innovation, and trend while delivering exceptional value. Headquartered in Aarhus, Denmark, the company has local offices in Paris, San Francisco, Bilbao, and London.