Design Eyewear Group launched DANCE, a distinct new line of eyewear born from a rare in-house creative collaboration between French and Danish designers at SILMO Paris 2024. This dynamic fusion fuels the creative spark of eyewear design and drives creative momentum.
DANCE is the name of Design Eyewear Group’s design lab. It alludes to the origins of the two design teams, DANMARK (Denmark) and FRANCE, celebrating the power of joint creative forces. Crafted from premium materials and with distinctive shapes, DANCE is truly the choice of design connoisseurs. Each frame strikes a balance between vitality and pure minimalism, capturing the essence of energy and the flow of refined aesthetics.
The designers drew inspiration from each other’s cultural heritage and artistic philosophies, culminating in two unique and avant-garde sunglass concepts: I M PERFECT (signed by FACE A FACE) and CENSUR (signed by Prodesign).
I’M PERFECTCENSUR embodies a bold fusion of creativity, design, and artistry, challenging traditional boundaries while embracing a futuristic, industrial aesthetic. The concept behind CENSUR originated from an internal design session where rules were set aside, allowing creativity to push the limits of traditional eyewear design.
Born from free-flowing ideas and the playful exploration of geometrical shapes and clean lines, CENSUR is a testament to unbounded creativity. A thin sheet construction runs throughout the design, adding depth and dimension to this sculptural eyewear. Every angle reveals a new perspective, as the design plays with proportions, blending creativity, design, and function into one seamless frame.
CENSUR was created for the confident individual with a conscious sense of style. For those who believe that sunglasses should do more than just shield your eyes from the sun.
CENSURImagine setting out on a quest through unexplored terrains, where every step holds the promise of discovery. Inspired by the wabi-sabi philosophy, I M PERFECT embraces the ability to see beauty and opportunity in the accidental and the unexpected.
This design captures the elegance of a crack, a fractured lens over which a drop of gold seems to flow all the way toward the sculpted temple. Fragility transforms into strength, and asymmetry becomes an enduring symbol, as we discover how our imperfections are the most precious parts of who we are. CENSUR won the esteemed SILMO d’Or 2024 in the “Sunglasses – Eyewear Designer” category just a few weeks ago.
I M PERFECT is for the dreamers, the seekers, and those who see beauty in the incomplete.
About Design Eyewear Group
Design Eyewear Group develops and markets iconic eyewear brands, which have been sold worldwide by premium opticians for more than 50 years. Exceptional design defines Design Eyewear Group’s portfolio of dynamic brands that are inspired by art, innovation, and trend while delivering exceptional value. Headquartered in Aarhus, Denmark, the company has local offices in Paris, San Francisco, Bilbao, and London.
