“As a designer, I’ve always believed that every journey changes us in profound ways. This belief inspired our latest campaign, The Eyes Must Travel, where we showcase the new TORONTO and TOKYO collections through photographs shot in Japan”, wrote designer Nirvan Javan about his newest NIRVAN JAVAN collection.
“In Tokyo, I was struck by the philosophy of Kodawari—the pursuit of perfection. This concept shaped the minimalist design of our TOKYO opticals, where simplicity and precision are key. The frames are worn in the heart of Tokyo, a city where every detail matters.”
“Toronto, with its rich diversity, influenced the SHADES OF TORONTO. These frames reflect the city’s dynamic energy, with bold lines and vibrant colors. The campaign images capture this spirit in lively market scenes, where cultures blend seamlessly.”
“This campaign is more than just eyewear; it’s a story of how travel transforms both mind and design. Each collection reflects the places I’ve visited and the experiences that have shaped me. Through “The Eyes Must Travel,” I invite you to see the world through these inspired frames and perhaps find your own journey within them.”
ABOUT NIRVAN JAVAN
Walking through the world with open eyes, discovering and internalizing new perspectives; elegance at its finest. This is the cosmopolitan creed. It is the guiding principle by which NIRVAN JAVAN lives, designs, and creates. It is a way of thinking, that found its way deep into the designer’s signature style. This is the symbiosis of cultures, made wearable by NIRVAN JAVAN. Creative passion and striving for perfection flow together and translate sprawling metropolises into frames of optical glasses and shades. It’s a modern world caught in the shape of frames.
