In September 1994, around the kitchen table, Florida-based LaneInnovative (formerly LaneLabs USA) was born. It was the brainchild of Andrew Lane and his father Dr. William Lane. They partnered with the best researchers and manufacturers from around the globe and began developing innovative products to address the basic needs of the body. This year, the company celebrates 30 years in business.
LaneInnovative worked closely with Dr. Takuo Fujita (1929-2022), a Japanese physician, clinical investigator and radio technologist. He was one of the most prolific researchers on bone health, calcium and minerals, and was president of the Osteoporosis Foundation of Japan and founder of the Calcium Institute of Japan, according to the company.
In an interview with LaneInnovative in June 1999, Fujita elaborated on his decades of extensive research on bone health and calcium, particularly on 3A Calcium (trademarked in the United States as AdvaCAL).
In 2001, LaneInnovative released Toki Collagen, and commissioned an independent research lab to conduct three clinical trials on the product. According to the company, the clinical results found Toki improved facial appearance in two weeks,* an overall reduction in facial wrinkles and aging* and a dramatic decrease in sagging, puffiness and wrinkling around the eyes.*
One of LaneInnovative’s most well-known products is H2Go, which was also released in 2001. The company has sold more than 71 million tablets and has spent 23 years of freeing people from occasional constipation and providing bodies with more energy and vitality.
It contains Active Magnesia that draws water into the colon to make elimination easy and regular. Active Magnesia has up to four times the water-attracting power of other magnesium forms, according to the company.
“Many laxatives work by artificially stimulating or irritating your colon into a flurry of activity. If they work too well, the result can be diarrhea, bloating, flatulence, cramps, which is not only uncomfortable but embarrassing,” the company said. “These laxatives can start you on a yo-yo cycle of alternating constipation and diarrhea. And the more often you use them, the more likely your colon will lose its natural responsiveness and become laxative dependent.”
Whether building bone, relieving occasional constipation, strengthening immunity, improving skin health and resilience, LaneInnovative remains committed to its mission,* the company stated.
*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.
For more information, visit www.laneinnovative.com.
