Following the great success of opti 2024, the industry is backing the direction it has taken. The course and concept are right, now it’s time for fine-tuning, optimizing, and sharpening the upcoming opti in order to adapt it to current industry needs and challenges. In 2025, the trade show’s program will once again revolve around the focus topics of eyewear, vision care, eye health, digitalization, sales & POS, myopia, sustainability and education, knowledge & careers. opti welcomes its visitors in Halls C1 to C4 on the Munich Tradefair Grounds.
Hall C3 will be opti‘s informative and communicative centerpiece: The biggest innovation being the concentration of four theme-hubs in a joint hub arena in Hall C3. Hub topics will be: Next Generation, the future of the industry, myopia, and sustainability.
Also in Hall C3: the opti RUNWAY BAR, which was successfully positioned this January at the request of the industry. The bar once again is the neutral networking touchpoint for all trade show visitors and, together with the Hub Arena, forms the knowledge and networking centerpiece of opti, linking all product areas.
As part of the focus topic of education, knowledge, and careers, the opti trade show team will hold a fourth roundtable with trainees and students from the optical sector in autumn to explicitly address their wishes and requirements for opti and the future of the industry. A new, second, sustainability award, which opti will be presenting for the first time, is aimed at the next generation of the industry: the opti SUSTAINABILITY YOUNGSTER AWARD. On the Sunday of the trade show, opti will host a meeting of teachers from vocational optics schools from all over Germany for the first time – a networking event where participants can exchange ideas with each other as well as the exhibiting industry to gain inspiration for their lessons as topics will be drawn from daily teaching practice. This will be preceded by an informal get-together the day before.
The opti CAMPUS, also in Hall C3, where educational institutions present themselves, makes a visit to the trade show even more attractive for school leavers and opticians who want to continue their professional training in optometry. The opti CAMPUS is now located in the immediate vicinity of the opti RUNWAY BAR, which is the ideal location for first talks and discussions in a relaxed atmosphere – with mostly free beverages!
Two start-up areas demonstrate the industry’s willingness to innovate and take risks. New is opti VISIONARY, the start-up area for the non-frames sector, awaiting visitors in Hall C3. As usual, the opti BOXES in Hall C2 offer an attractive forum for start-ups from the frames sector.
Last but not least: The opti PARTY will be celebrated again on the evening of the Friday of the trade show!
Cathleen Kabashi, exhibition director of opti: ‘It’s wonderful to feel the industry’s backing. This creates an enormous sense of community and motivates my team and me like never before to give more than our best in the planning and preparation of opti. We want to further strengthen this sense of community within the optical industry – also outside the exhibition halls. Prove of this are the roundtables we initiated and at which we asked industry experts, exhibitors, and visitors what they would expect from opti. Together, we then defined and concretized their wishes resulting in many great suggestions for the upcoming opti. This is a huge success, above all because the roundtables have shown how much the industry connects with opti, how much the industry wants opti.’
About opti
opti is the first optical trade show event of the year. opti is the annual kick-off for the ophthalmic optics industry, the show that sets the upcoming trends. The uniqueness of opti is based, among other things, on the opti team’s extensive personal contacts with industry players, trade media, and associations. This enables them to actively help shape “their” opti. The result of this cooperation is an international trade fair that reflects the needs of the industry, connects decision-makers, and creates a unique feeling of cohesion. Join The Optical Journal from 31 January to 2 February 2025 and experience the trends and innovations of 2025 at opti in Munich, Germany.
