Woodys AW24 Collection – La Dolce Vita

Woodys presents La Dolce Vita, a new campaign inspired by this famous lifestyle. Set in different parts of “Bella Italia”, various characters live connected to each other by this same feeling, a unique exclusive bond. They share the art of living at a leisurely pace, savoring every moment and enjoying the small things.

Woodys is adding 44 new models and 197 options to its main collection. Each frame reflects the brand’s distinctive values through vibrant colors, innovative designs, exquisite laminates, and unique details.

This autumn-winter brings a renewed commitment to quality and the perfect fit. New items include the new eyewear models for men, which combine titanium on the front and acetate on the temples, delivering strength and lightness. In addition, the men’s frames include 4 double-size models, expanding options for customers.

For women, the metal collection is renewed with 7 models that introduce new colors, made of stainless steel on the front and beta titanium temples, a resistant, anti-allergic, and flexible material. The acetate and combined models maintain their characteristic elegance, including their attractive harmonic laminates and a perfect fusion of style and utility.

The sunglass models include “The Mob”, the men’s collection inspired by the characters of “Cosa Nostra”, adding 5 models from the most basic to the most daring. In the women’s collection, “Twiggy” continues to add models with distinctive laminates and temples designed to highlight your personality. Both lines guarantee the best visual experience thanks to the lenses produced by Carl Zeiss Vision, with CR39, UVA, and UVB protection.

Woodys fuses quality and design in every frame, with special attention to materials such as German OBE hinges (with and without flex) and Italian Mazzucchelli acetate. These details make the difference, including the wooden end-tips as a tribute to their origins.

Reflecting the brand’s commitment to sustainability, it continues to add frames of recycled acetate, from the surplus of frames, and of bio-acetate, made using resins of vegetable origin and a higher percentage of cotton and natural pigments. These materials are used in models like RIANNE and VIOLET.

See the entire Woodys collection at SILMO in Hall 7 F236 and at Vision Expo West at the Villa Eyewear Booth in The Park – P21005

About Woodys

Creativity and color are the driving forces behind the design of Woodys eyewear. Starting with eyewear made from the decks of wakeboards, Woodys has evolved to create eyewear inspired by the latest trends, but always staying true to Woodys’ style. Woodys is committed to finding the smartest and most sustainable solutions to create products that are as respectful as possible to our planet. Woodys aims to become a driver of positive change within the optical industry. Each frame is filled with authenticity to accentuate the wearer’s personality.