Contract nutritional supplement manufacturer Vitaquest International (West Caldwell, NJ) released its 2025 trends forecast for the dietary supplement market.
According to the company, the market for dietary supplements is on a rapid, upward trajectory, and some of the factors driving that growth include increasing health care costs, changes in food laws affecting label and product claims, rapid advances in science and technology, the rising geriatric population and a growing interest in attaining wellness through diet.
“The dietary supplement market is constantly evolving, and what’s trending today may shift tomorrow,” said Patrick Brueggman, president and CEO of Vitaquest. “To remain competitive, it’s critical to not simply follow trends but anticipate them. At Vitaquest, we’re committed to helping our partners stay ahead of the curve and capitalize on the growth opportunities that lie ahead.”
As part of the forecast, Vitaquest identified numerous product categories that are expected to see significant growth in the coming year including collagen, pet supplements, sports nutrition, beauty from within and biotics. Vitaquest elaborated further on these categories.
Collagen Supplements
“One of the reasons for the popularity of collagen is an aging population. Consider that the most obvious outward sign of aging is a change in the appearance of skin. As collagen levels decline, an increase in fine lines and wrinkles and a decrease in skin elasticity is evident. Likewise, a decline in collagen can affect joint health, which is another issue for an aging population,” said commercial innovation leader Lauren Samot, RD.
Pet Supplements
The rising demand for pet supplements can be attributed to pet owners treating companion animals with a level of care and luxury higher than typical domesticated animals. Supplements enhance pets’ concentration, focus, and energy levels, strengthen their immune system, and promote heart health. Anti-stress, anti-anxiety, or calming supplements, as well as supplements for joint health, and skin and coat, are also in high demand and are anticipated to gain further traction among pet owners.
Sports Nutrition Supplements
Popular among athletes, fitness enthusiasts, and people whose job involves significant physical activity, there are a number of nutraceuticals driving growth in the sports nutrition supplement category, including: black ginger extract, creatine monohydrate, and whey protein. Clinical research shows that taking whey protein isolate daily in combination with strength training for six to ten weeks increases lean body mass, strength, and muscle hypertrophy.
Beauty-From-Within Supplements
Comprising skin, hair, nail health, and anti-aging products, key ingredients include collagen peptides, ceramides, astaxanthin, hyaluronic acid, and various extracts promoting beauty from within. Factors driving growth in this category include consumers’ desire to improve sleep, mental outlook, and supporting their body’s nutritional needs. Focus on women’s health, including graceful aging, is also influencing the category.
Biotics
Consumers are increasingly recognizing the importance of maintaining a healthy balance of gut bacteria, which is fueling demand for prebiotics, probiotics, and postbiotics. The global markets for these supplements are experiencing significant growth, with prebiotics, probiotics, and postbiotics each contributing to the expansion of this category as consumers seek more personalized and effective solutions for digestive health and beyond.
“With the global dietary supplements market set to nearly double in the next decade, it’s vital to stay at the forefront of market trends. Our extensive experience and data-driven approach allow us to pinpoint the trends that will shape the future of dietary supplements, providing supplement brands with the insights they need to lead in this rapidly evolving market,” said Mike Young, chief commercial officer at Vitaquest.
For more information and to read the full report, visit www.vitaquest.com.
