Organizers of the UK’s largest optical event, 100% Optical, have revealed the first wave of top brands who’ll be exhibiting at Europe’s fastest-growing optical event when it returns in March.
New eyewear and eyecare brands at the award-winning optical show, which takes place at London’s ExCeL from 1-3 March 2025, will include DITA Lancier, Mykita, Clayton Franklin Eyewear, Derigo, L.G.R, Optical Express, and more.
Independent and renowned exhibitors returning to 100% Optical include Etnia Barcelona, Woodys, Rodenstock, Danielle Rattray, SEIKO, Mod Style Eyewear, Marcolin, Gotti, Bird Eyewear, ZEISS, The Body Doctor, and Coti Vision.
Selin Pera, Senior Marketing Executive, at CloserStill Media, commented, “We’re really excited to welcome back returning exhibitors, some of which have been attending 100% Optical for the last decade, as well as new brands making their first appearance. 2025 is all about focusing on the future as we look forward to the next ten years of innovation, technology, fashion, and education in this exciting industry.”
100% Optical brings together optometrists, dispensing opticians, distributors, and wholesalers, and features over 250 well-known independent eyewear, manufacturer, and equipment brands. Following its debut in 2024, 100% Optical will once again welcome the co-located 100% Ophthalmology expo, alongside a dedicated Ophthalmology Theatre sponsored by SpaMedica.
For a full view of the 2025 exhibitor list, visit https://www.100percentoptical.com/exhibitor-list
For more information and to register as an optometrist, visit https://www.100percentoptical.com/cab-op-new. If you are an ophthalmologist, visit https://www.100percentoptical.com/cab-oph-new
About 100% Optical
Since launching in 2014, 100% Optical has quickly established itself as the largest and ONLY optical event in the UK, attracting 11,725 UK and international visitors with more than 250 exhibitors. The 2024 show proved that 100% Optical has become Europe’s fastest-growing exhibition catering to the global optical community. Join The Optical Journal for the 2025 edition of 100% Optical, March 1-3 at Excel London.
